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subject:"differentiation"
(13,479 results)
1
Aspirations in marketing? : pick the right company!
McAlister, Leigh
;
Smith, Ed
;
Smith, Molly
- In:
NIM marketing intelligence review : NIM MIR
17
(
2025
)
2
,
pp. 24-29
Persistent link: https://www.econbiz.de/10015547542
Saved in:
2
A taxonomy of marketing organizations
McAlister, Leigh
;
Germann, Frank
;
Chisam, Natalie
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 617-635
Persistent link: https://www.econbiz.de/10014251249
Saved in:
3
Impact of sensory marketing on brand loyalty and consumers purchase intention : a quantitative study in the QSR industry
Kothari, Sunaina
;
Sharma, Meenakshi
- In:
International journal of business and globalisation : IJBG
38
(
2024
)
4
,
pp. 497-514
Persistent link: https://www.econbiz.de/10015393956
Saved in:
4
Complacency leading to reduced competitive intensity in the Indian information technology services sector resulting in diminished market opportunity
Jois, Achutha
;
Chakrabarti, Somnath
- In:
Global business review
25
(
2024
)
1
,
pp. 7-21
Persistent link: https://www.econbiz.de/10014634141
Saved in:
5
A hybrid prediction model with time-varying gain tracking
differentiator
in Taylor expansion : evidence from precious metals
Luo, Zhidan
;
Guo, Wei
;
Liu, Qingfu
;
Tse, Yiuman
- In:
Journal of forecasting
42
(
2023
)
5
,
pp. 1138-1149
Persistent link: https://www.econbiz.de/10014338826
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