), perceived trust, and image regarding robo-advisor adoption by applying and extending the Diffusion of Innovation (DOI) theory …

This study rethinks innovation diffusion in craft-based small and medium-sized enterprises (SMEs) by examining how … in Bali, Indonesia, the study analyzes in-depth interviews with artisans through the lens of Innovation Diffusion Theory … contributes theoretically by extending Innovation Diffusion Theory beyond linear adoption models, demonstrating how culturally …

governance and operational frameworks in NIEs. Employing the Bass diffusion model, we analyze 22 years of SDG Index score data …

Background: The rapid diffusion of large language models (LLMs) such as Claude, ChatGPT, Gemini, LLaMA, and Mistral is … processes. While prior studies emphasize algorithmic capability, far less is known about how differences in diffusion pathways … integrative analytical framework-the AI Diffusion Triad-comprising Productivity, Perspective, and Power. Using comparative …

BCT. Design/methodology/approach - This research integrates the diffusion of innovation theory with the unified theory of …

overall AI activity, signaling widespread diffusion and more integrated AI use, including generative AI. While adoption is … complements, highlighting human capital as a central driver of AI diffusion across firms. …