Purpose Advancements in artificial intelligence (AI) have significant potential for university energy management in Palestine, but effective integration of AI in campus sustainability programs will depend on the willingness of lecturers to use AI. In this research, Theory of Reasoned Action...

This study aims to concisely examine the impact of innovation strategy on the survival of small and medium enterprises (SMEs), focusing on the mediating role of organizational adaptability. Employing an explanatory research design, data were collected through structured questionnaires from SME...

Innovative marketing (IM) drives success in small and medium enterprises (SMEs); however, the impact of sales promotions (SPs) remains a double-edged sword. This is the crux of this study, which examines the influence of IM and SP on SME performance in Ghana. Hierarchical regression analysis...