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  • Search: subject:"digital content consumption"
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Year of publication
Subject
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Digital goods 4 Digitale Güter 4 digital content consumption 4 Consumer behaviour 3 Konsumentenverhalten 3 Private consumption 2 Privater Konsum 2 Computerspiel 1 Consumption theory 1 Content Management 1 Content management 1 Customer integration 1 Internet marketing 1 Konsumtheorie 1 Kundenintegration 1 Neural networks 1 Neuronale Netze 1 Online retailing 1 Online-Handel 1 Online-Marketing 1 Social Web 1 Social web 1 Spillover effect 1 Spillover-Effekt 1 Theorie 1 Theory 1 Time consistency 1 Video game 1 Viral marketing 1 Virales Marketing 1 Zeitkonsistenz 1 attention mechanism 1 behavioral dynamics 1 consumption rate 1 consumption stock 1 digital goods expansion 1 incomplete consumption 1 information good 1 marked point process 1 online review 1
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Online availability
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Undetermined 4
Type of publication
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Article 4
Type of publication (narrower categories)
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Article in journal 4 Aufsatz in Zeitschrift 4
Language
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English 4
Author
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Chae, Inyoung 1 Chan, Tat 1 Choi, Angela Aerry 1 Evgeniou, Theodoros 1 Feng, Yue 1 Lee, Heeseung Andrew 1 Liu, Yong 1 Luo, Xueming 1 Oh, Wonseok 1 Padmanabhan, V. T. 1 Schweidel, David A. 1 Sun, Tianshu 1 Wang, Xiaoyi 1 Yin, Junming 1 Zhang, Shuo 1
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Published in...
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Marketing science 2 Information systems research : ISR 1 Journal of interactive marketing 1
Source
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ECONIS (ZBW) 4
Showing 1 - 4 of 4
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Modeling behavioral dynamics in digital content consumption : an attention-based neural point process approach with applications in video games
Yin, Junming; Feng, Yue; Liu, Yong - In: Marketing science 44 (2025) 1, pp. 220-239
Persistent link: https://www.econbiz.de/10015197252
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Mixing user- and publisher-generated content : quantifying the spillover effect of user-generated content in a hybrid content environment
Chae, Inyoung; Schweidel, David A.; Evgeniou, Theodoros; … - In: Journal of interactive marketing 60 (2025) 1, pp. 25-43
Persistent link: https://www.econbiz.de/10015187593
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Time-inconsistent preferences and strategic self-control in digital content consumption
Zhang, Shuo; Chan, Tat; Luo, Xueming; Wang, Xiaoyi - In: Marketing science 41 (2022) 3, pp. 616-636
Persistent link: https://www.econbiz.de/10013363946
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Reviewing before reading? : an empirical investigation of book-consumption patterns and their effects on reviews and sales
Lee, Heeseung Andrew; Choi, Angela Aerry; Sun, Tianshu; … - In: Information systems research : ISR 32 (2021) 4, pp. 1368-1389
Persistent link: https://www.econbiz.de/10012805186
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