Search Results - subject:"digital native"

Exploring the orientation towards metaverse gaming : contingent effects of VR tools usability, perceived behavioural control, subjective norms and age

Mandal, Santanu; Dubey, Ritesh Kumar; Basu, Bhaskar; … - In: Journal of innovation & knowledge : JIK 10 (2025) 1, pp. 1-17

The Gen-Z, who are deemed digital natives, have shown interest in the metaverse. The emergence of augmented reality (AR), virtual reality (VR), and mixed reality (XR) technologies in recent years has fuelled the increased interest in metaverse gaming. However, extant literature is yet to...

Persistent link: https://www.econbiz.de/10015192343

Behavioral intention to adopt FinTech services : a comparative study between digital immigrants and digital natives in Pakistan

Saleem, Muhammad; Haliyana Khalid; Shoaib, Haneen Mohammad - In: Pakistan journal of commerce and social sciences 19 (2025) 2, pp. 279-306

This study aims to investigate the key factors influencing the adoption of financial technology among digital immigrants and natives by extending the diffusion of innovation theory. A convenience sampling technique was employed to collect data from 160 digital immigrants and 193 digital natives,...

Persistent link: https://www.econbiz.de/10015448057

Assessing the multichannel impact of brand store entry by a digital-native grocery brand

Crombrugge, Michiel van; Breugelmans, Els; Breiner, Florian - In: Journal of marketing 88 (2024) 3, pp. 88-109

Persistent link: https://www.econbiz.de/10014582919

Behavioral intention to adopt FinTech services: A comparative study between digital immigrants and digital natives in Pakistan

Saleem, Muhammad; Shoaib, Haneen Mohammad; Almaslukh, … - In: Pakistan Journal of Commerce and Social Sciences (PJCSS) 19 (2025) 2, pp. 279-306

Persistent link: https://www.econbiz.de/10015453538

How do digital natives perceive and react toward online advertising? : implications for SMEs

Lim, Weng Marc; Gupta, Sahil; Aggarwal, Arun; Paul, Justin - In: Journal of strategic marketing 32 (2024) 8, pp. 1071-1105

Persistent link: https://www.econbiz.de/10015546559

Exploring the orientation towards metaverse gaming: Contingent effects of VR tools usability, perceived behavioural control, subjective norms and age

Mandal, Santanu; Dubey, Ritesh Kumar; Basu, Bhaskar; … - In: Journal of Innovation & Knowledge (JIK) 10 (2025) 1, pp. 1-17

Persistent link: https://www.econbiz.de/10015461227

Digital media economy : business models and financial challenges in three Indian English digital native news websites

Khan, Aquil Ahmad; Haneef, M. Shuaib Mohamed - In: International journal of Indian culture and business … 30 (2023) 1, pp. 139-155

Persistent link: https://www.econbiz.de/10014443631

Does "born digital" mean "being global" in characterizing millennial consumers in a less developed country context? : an empirical study in Myanmar

Han, Jeong Hugh - In: Technological forecasting & social change : an … 195 (2023), pp. 1-16

Persistent link: https://www.econbiz.de/10014478839

A generational perspective on the software workforce : precocious users of social networking in software development

Ghobadi, Shahla; Mathiassen, Lars - In: Journal of management information systems : JMIS 37 (2020) 1, pp. 96-128

Persistent link: https://www.econbiz.de/10012198688

An assessment of the recognition and use of online shopping by digital immigrants and natives in India and China

Obeidat, Mohammed Shafiq; Young, W. Daniel - In: Journal of international consumer marketing 29 (2017) 5, pp. 293-302

Persistent link: https://www.econbiz.de/10011809519