Khan, Muhammad Usman; Nassar, Samia; Islam, Mohammad Fakhrul - In: Entrepreneurial business and economics review : EBER 13 (2025) 4, pp. 209-230
of this study was to find out how digitisation acts as a moderator to overcome challenges. Research Design & Methods: We … digitisation as a moderator. Findings: This study has also examined that market related demands and the access to the technology … has significant positive impact on digitisation in both countries. However, company's resources and cultural factors that …