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Marketing Science
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TEST: An Official Journal of the Spanish Society of Statistics and Operations Research
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1
Direct
regression
, reverse regression, and covariance structure analysis
Fornell, Claes
;
Rhee, Byong-Duk
;
Yi, Youjae
-
1991
are not directly observable, it is well known that
direct
regression
yields biased estimates. Several researchers have …
Persistent link: https://www.econbiz.de/10009476756
Saved in:
2
Asymptotic efficiency properties of least squares in an ultrastructural model
Srivastava, A.
;
Shalabh
- In:
TEST: An Official Journal of the Spanish Society of …
6
(
1997
)
2
,
pp. 419-431
Persistent link: https://www.econbiz.de/10005166840
Saved in:
3
Cross-Sectional Estimation in Marketing: Direct Versus Reverse Regression
Vanhonacker, Wilfried R.
;
Day, Diana
- In:
Marketing Science
6
(
1987
)
3
,
pp. 254-267
might require reverse regression to ensure unbiasedness of the estimated effects. In contrast to
direct
regression
used …
Persistent link: https://www.econbiz.de/10008787855
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