Ngai, Eric W. T.; Li, Kai - In: Journal of retailing and consumer services 81 (2024), pp. 1-14
sentiment between individuals and groups (i.e., positive vs. negative sentiment dispersions); and sentiment dissimilarity … strengthens the negative effect of positive sentiment, but the moderation effect of positive sentiment dissimilarity is … insignificant, and (4) negative sentiment dispersion/dissimilarity dampens the positive effect of negative sentiment. Findings …