Dynamic hybrid products emerged in 2007 and are now well established in the German life insurance market. In this … article, we study interaction effects between dynamic hybrid products and traditional deferred annuity contracts, that are … sold by the same insurance company. The key question we investigate is whether the presence of dynamic hybrid products has …

Dynamic hybrid products emerged in 2007 and are now well established in the German life insurance market. In this … article, we study interaction effects between dynamic hybrid products and traditional deferred annuity contracts, that are … sold by the same insurance company. The key question we investigate is whether the presence of dynamic hybrid products has …

Dynamic hybrid life insurance products are intended to meet new consumer needs regarding stability in terms of …, dynamic hybrid and traditional participating life insurance contracts and focus on the policyholders’ perspective. The results … show that higher guarantees do not necessarily imply a higher willingness-to-pay, but that in case of dynamic hybrid …