Search Results - subject:"e-WoM"

Effect of electronic word-of-mouth on customers' booking intention at online travel agencies : case in Vietnam

Nguyen Hong Quan; Bui Quang Thang - In: International journal of electronic trade 1 (2023) 1, pp. 74-92

Persistent link: https://www.econbiz.de/10015060701

Identifying the relationship between e-WOM engagement factors and users' purchase intention through social commerce

Kour, Manjit; Kaur, Rajinder; Bhullar, Arshan; … - In: International journal of electronic marketing and … 16 (2025) 1, pp. 79-103

Persistent link: https://www.econbiz.de/10015357933

Designing a framework for e-WOM and online reviews adoption for online reservations in the hotel industry in the Egyptian context

Elsaghier, Niveen - In: International journal of business & management : IJoBM 8 (2020) 2, pp. 25-52

Persistent link: https://www.econbiz.de/10012395620

Brand transgressions in advertising related to diversity, equity and inclusion : implications for consumer–brand relationships

Mazzoli, Valentina; Donvito, Raffaele; Zarantonello, Lia - In: The journal of product & brand management 33 (2024) 5, pp. 516-532

Persistent link: https://www.econbiz.de/10015165157

Investigating the influence of mobile game addiction on in-app purchase intention in PUBG mobile : the mediating roles of loyalty, negative e-WOM and perceived risk

Putra, Ronaldo Yolanda; Sedera, Rakotoarisoa Maminiaina … - In: Cogent business & management 11 (2024) 1, pp. 1-16

moderating role of loyalty, negative electronic word-of-mouth (e-WOM) and perceived risk. A survey of 347 PUBG mobile game … significantly influences loyalty, negative e-WOM, perceived risk and inapp purchase intention. Moreover, online game loyalty …, negative e-WOM and perceived risk significantly affect in-app purchase intentions in online games. The sample was exclusively …

Persistent link: https://www.econbiz.de/10014526075

Understanding the link between net promoter score and e-WOM behaviour on social media : the role of national culture

Agag, Gomaa; Durrani, Baseer Ali; Abdelmoety, Ziad Hassan; … - In: Journal of business research : JBR 170 (2024), pp. 1-16

Persistent link: https://www.econbiz.de/10014535018

Food and social media : a research stream analysis

García-León, Ruth Areli; Teichert, Thorsten - In: Management review quarterly 74 (2024) 2, pp. 1145-1183

Persistent link: https://www.econbiz.de/10015125049

Decoding viewer behavior : a multi-faceted exploration of marketing mix, brand equity, e-WOM, and perceived value in Indonesia's film market

Jaya, Faransyah Agung; Arief, Muhtosim; Suwitho, Msi - 2024

Persistent link: https://www.econbiz.de/10014486650

Brand transgressions in advertising related to diversity, equity and inclusion: implications for consumer–brand relationships

Mazzoli, Valentina; Donvito, Raffaele; Zarantonello, Lia - In: Journal of Product & Brand Management 33 (2024) 5, pp. 516-532

inclusion discourse. The negative electronic word-of-mouth (e-WOM) associated with brand transgressions in advertising comprises …-of-mouth, brand avoidance and protest behaviours). The negative e-WOM stemming from these transgressions amplifies the adverse …

Persistent link: https://www.econbiz.de/10015352159

The role of mobile shopping service quality in enhancing customers M-satisfaction, M-loyalty, and E-word of mouth

Hassan, Heba E. - In: Future Business Journal 10 (2024) 1, pp. 1-14

-satisfaction), mobile loyalty (m-loyalty), and electronic word of mouth (e-WOM). The results support the validity of using the M … enhancing consumers' m-satisfaction, thereby improving m-loyalty and increasing favorable e-WOM. The results also show that …

Persistent link: https://www.econbiz.de/10015410681