Fostering rural e-commerce entrepreneurial vibrancy is crucial for achieving regional economic transformation and …-level administrative regions in China, the study identifies three equifinal pathways to high rural e-commerce entrepreneurial vibrancy: the …

The expansion of digital technologies has led to a digital transformation of the economy and society. E-commerce … such as artificial intelligence (AI), big data, the Internet of Things (IoT), and cloud computing (CC) on the e-commerce … intelligence (AI), big data, the Internet of Things (IoT), and cloud computing (CC) on e-commerce development and sustainable …

SME-led e-commerce remains limited. Drawing on the Resource-Based View, this study examines how SME digitalization … significantly amplifies the growth effects of e-commerce expansion, mobile payments, and digital marketing, whereas its moderating …

persistent inequality. This study addresses this gap by examining, for the first time in the context of Jambi Province, how e-commerce … adoption of e-commerce. This integrated approach, combining Micro, Small and Medium Enterprises' (MSMEs') capacity, digital …

The impact of environmental factors on consumer impulsive buying behavior in the context of e-commerce live streaming … understanding of how consumers learn to restrain their impulse buying in the era of e-commerce live streaming and sheds new light in …