Search Results - subject:"eCRM"

The impact of E-CRM on customer loyalty in the airline industry: the mediating role of customer experience

Ali, Nafez; Alfayez, Maha - In: Cogent Business & Management 11 (2024) 1, pp. 1-24

Relationship Management (E-CRM) on customer loyalty within the context of the airline industry, with a specific focus on the … mediating role of customer experience. By examining how E-CRM strategies influence customer loyalty and the underlying … for the Social Sciences (SPSS) Version 26. This study reveals that E-CRM dimensions have a statistically significant …

Persistent link: https://www.econbiz.de/10015457102

The impact of E-CRM on customer loyalty in the airline industry : the mediating role of customer experience

Ali, Nafez; Alfayez, Maha - In: Cogent business & management 11 (2024) 1, pp. 1-24

Persistent link: https://www.econbiz.de/10015443712

Effects of online purchase e-CRM activities and e-customer satisfaction on e-Loyalty during COVID-19: The mediating effects of e-customer satisfaction

Hwang, Soo-Young - In: Global Business & Finance Review (GBFR) 27 (2022) 5, pp. 100-114

Purpose: The purpose of this study is to investigate the influence between online purchase e-CRM activities and e … online purchase e-CRM activities and e-loyalty. Design/methodology/approach: The data was collected from customers who have … this study indicate that online purchase e-CRM activities (including e-Marketing, e-Sales, e-Support and e-System) have a …

Persistent link: https://www.econbiz.de/10015098868

Effects of online purchase e-CRM activities and e-customer satisfaction on e-Loyalty during COVID-19 : the mediating effects of e-customer satisfaction

Hwang, Soo-Young - In: Global business and finance review 27 (2022) 5, pp. 100-114

Persistent link: https://www.econbiz.de/10013433697

Examining the interconnections between e-crm, customer experience, customer satisfaction and customer loyalty : a mediation approach

Mokha, Anupreet Kaur; Surya, Pushpender Kumar - In: Journal of electronic commerce in organizations : JECO 20 (2022) 1, pp. 1-21

Persistent link: https://www.econbiz.de/10014306945

Linking electronic customer relationship management and customer loyalty through serial mediation of customer experience and customer satisfaction

Mokha, Anupreet Kaur; Surya, Pushpender Kumar - In: International journal of electronic customer … 14 (2024) 2, pp. 103-127

Persistent link: https://www.econbiz.de/10015064307

An exploration of the effect of Electronic Customer Relationship Management (E-CRM) on customer loyalty : a serial mediation analysis

Mokha, Anupreet Kaur; Surya, Pushpender Kumar - In: Customer relationship management : methods, …, (pp. 143-173). 2024

Persistent link: https://www.econbiz.de/10015072624

Developing customer relationship via Instagram : the case of Small and Medium Enterprises in Brunei Darussalam

Fairul Rizal Rashid; Abdul Wadi Abdul Jamal - In: Customer relationship management : methods, …, (pp. 201-234). 2024

Persistent link: https://www.econbiz.de/10015072649

The impact of e-service quality and ease of use of e-customer relationship management : a study of mobile phone services in Jordan

Al-nassar, Bilal Ali Yaseen - In: International journal of electronic customer … 13 (2021) 2, pp. 146-165

Persistent link: https://www.econbiz.de/10012939797

A serial mediation model for investigating the impact of e-CRM services on customer loyalty in the Indian healthcare industry

Singh, Pratyancha; Kumar, Vinod; Kataria, Sonia - In: Journal of relationship marketing : innovations and … 22 (2023) 1, pp. 62-86

Persistent link: https://www.econbiz.de/10013549034