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  • Search: subject:"eWoM"
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Year of publication
Subject
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Viral marketing 574 Virales Marketing 572 Consumer behaviour 552 Konsumentenverhalten 548 Social Web 446 Social web 446 Internet marketing 351 Online-Marketing 351 eWOM 322 Online retailing 215 Online-Handel 215 e-WOM 108 Brand image 105 Markenimage 103 Beziehungsmarketing 100 Relationship marketing 100 E-commerce 91 Electronic Commerce 90 Customer satisfaction 89 Kundenzufriedenheit 87 Brand management 77 Markenführung 77 Service quality 61 Hotel industry 60 Hotellerie 58 Dienstleistungsqualität 57 Internet 56 Vertrauen 56 Confidence 55 Brand 52 Markenartikel 51 social media 51 EWOM 50 electronic word-of-mouth 48 E-WOM 45 Social media 45 electronic word of mouth 41 Credibility 40 Social network 40 Soziales Netzwerk 40
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Online availability
All
Undetermined 559 Free 144 CC license 31
Type of publication
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Article 770 Book / Working Paper 20 Other 3
Type of publication (narrower categories)
All
Article in journal 648 Aufsatz in Zeitschrift 648 research-article 61 Article 28 Aufsatz im Buch 15 Book section 15 Working Paper 10 Conference paper 7 Konferenzbeitrag 7 Graue Literatur 6 Non-commercial literature 6 Arbeitspapier 5 Conference Paper 3 review-article 3 Konferenzschrift 2 case-report 2 Hochschulschrift 1 Preprint 1 conceptual-paper 1
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Language
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English 773 German 9 Undetermined 9 Spanish 2
Author
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Mariani, Marcello M. 10 Akram, Umair 7 Borghi, Matteo 6 Filieri, Raffaele 6 Roy, Gobinda 6 Bilal, Muhammad 5 Datta, Biplab 5 Dwivedi, Yogesh K. 5 Gvili, Yaniv 5 Levy, Shalom 5 Buhalis, Dimitrios 4 Engström, Per 4 Flavián Blanco, Carlos 4 Forsell, Eskil 4 Jayawardhena, Chanaka 4 Ko, Eunju 4 Malthouse, Edward C. 4 Martin, Sebastian 4 Mukherjee, Srabanti 4 Prakash, Gyan 4 Sohaib, Muhammad 4 Strutton, David 4 Abubakar, Abubakar Mohammed 3 Al Khasawneh, Mohammad Hamdi 3 Azer, Jaylan 3 Bilgihan, Anil 3 Bisht, Swati 3 Casaló, Luis V. 3 Decker, Reinhold 3 Dens, Nathalie 3 Dixit, Saumya 3 Erkan, Ismail 3 García-León, Ruth Areli 3 Gottschalk, Sabrina Alexandra 3 Hanks, Lydia 3 Herrero, Ángel 3 Iyer, Pramod 3 Law, Rob 3 Line, Nathaniel D. 3 Liu, Hongfei 3
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Institution
All
Academy of Marketing Science 2 Academy of Marketing Science / Annual Conference <2020, Online> 1 Academy of Marketing Science / Annual Conference <2021, Online> 1 Nationalekonomiska Institutionen, Uppsala Universitet 1 ToKnowPress 1 Universität Mannheim 1 World Marketing Congress <2021, Online> 1
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Published in...
All
Journal of business research : JBR 44 International journal of hospitality management 27 International journal of internet marketing and advertising : IJIMA 26 Journal of retailing and consumer services 24 International journal of electronic marketing and retailing : IJEMR 16 Journal of marketing communications 13 International journal of advertising : the review of marketing communications 12 International journal of contemporary hospitality management 12 Journal of management information systems : JMIS 12 International journal of electronic commerce : IJEC 11 Journal of Hospitality and Tourism Technology 10 Tourism management : research, policies, practice 10 Electronic commerce research 9 Psychology & marketing 9 Cogent business & management 8 Technological forecasting & social change : an international journal 8 The journal of product & brand management 8 Journal of hospitality and tourism insights 7 International Journal of Contemporary Hospitality Management 6 International journal of business information systems : IJBIS 6 International journal of consumer studies 6 Journal of hospitality marketing & management 6 Journal of internet commerce 6 Asia Pacific journal of marketing and logistics 5 Cogent Business & Management 5 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 5 International Journal of Tourism Cities 5 International journal of advertising : the quarterly review of marketing communications 5 International journal of business and globalisation : IJBG 5 Journal of Islamic marketing 5 Journal of electronic commerce research : JECR 5 Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education 5 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 5 Journal of travel and tourism marketing 5 Online Information Review 5 Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC) 4 Information technology and management 4 International journal of electronic business : IJEB 4 Journal of consumer marketing 4 Journal of international consumer marketing 4
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Source
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ECONIS (ZBW) 673 Other ZBW resources 71 EconStor 37 RePEc 7 BASE 5
Showing 1 - 10 of 793
Cover Image
EWOM processing from receiver perspective : conceptualising the relationships
Le, Tri D.; Robinson, Linda J.; Dobele, Angela R. - In: International journal of consumer studies 47 (2023) 1, pp. 434-450
Persistent link: https://www.econbiz.de/10014248882
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Predictors of deep electronic word-of-mouth providing behaviour of Indian consumers
Balasubramanian, Vaishnavi; Justus, T. Frank Sunil - In: International journal of electronic marketing and … 16 (2025) 2, pp. 133-158
Persistent link: https://www.econbiz.de/10015357951
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Electronic word of mouth 2.0 (eWOM 2.0) : the evolution of eWOM research in the new age
Liu, Hongfei; Jayawardhena, Chanaka; Shukla, Paurav; … - In: Journal of business research : JBR 176 (2024), pp. 1-9
Persistent link: https://www.econbiz.de/10014550367
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An empirical analysis of eWOM valence effects : Integrating stimulus-organism-response, trust transfer theory, and theory of planned behavior perspectives
Haq, Muhammad Dliya'ul; Tseng, Ting-Hsiang; Cheng, … - In: Journal of retailing and consumer services 81 (2024), pp. 1-16
Persistent link: https://www.econbiz.de/10015123492
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Investigating how brand image and attitude mediate consumer susceptibility to eWOM and purchase intention : comparing enterprise-owned vs. third-party online review websites using...
Kumar, Sanjeev; Rajaguru, Rajesh; Yang, Lin - In: Journal of retailing and consumer services 81 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10015125130
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A meta-analysis of the elaboration likelihood model in the electronic word of mouth literature
Moradi, Masoud; Zihagh, Fereshteh - In: International journal of consumer studies 46 (2022) 5, pp. 1900-1918
Persistent link: https://www.econbiz.de/10013412013
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Effect of electronic word-of-mouth on customers' booking intention at online travel agencies : case in Vietnam
Nguyen Hong Quan; Bui Quang Thang - In: International journal of electronic trade 1 (2023) 1, pp. 74-92
Persistent link: https://www.econbiz.de/10015060701
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From impression to expression : how warmth and competence in relaxing and challenging activities shape pleasure and eWOM
Su, LuJun; Wang, Xiushan; Lin, Zhibin; Xiao, Sarah Hong - 2025
Persistent link: https://www.econbiz.de/10015372964
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Rainbows and laughter : how humor boosts e-Word-of-Mouth for LGBT+ brands on social media
O'Rourke, Anne-Maree; Belli, Alex; Mathmann, Frank; … - 2025
Persistent link: https://www.econbiz.de/10015373126
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Identifying the relationship between e-WOM engagement factors and users' purchase intention through social commerce
Kour, Manjit; Kaur, Rajinder; Bhullar, Arshan; … - In: International journal of electronic marketing and … 16 (2025) 1, pp. 79-103
Persistent link: https://www.econbiz.de/10015357933
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