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Search: subject:"emotional appeals"
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Emotion
17
Consumer behaviour
16
Konsumentenverhalten
16
Advertising effects
15
Werbewirkung
15
emotional appeals
13
Advertising
10
Werbung
9
Brand management
3
Emotional appeals
3
Internet marketing
3
Markenführung
3
Online-Marketing
3
Social Web
3
Social web
3
Brand
2
Emotional Appeals
2
Fernsehwerbung
2
Markenartikel
2
Personality psychology
2
Persönlichkeitspsychologie
2
Social Marketing
2
Social marketing
2
Television advertising
2
advertising
2
rational appeals
2
Ad appeals
1
Advertising appeals
1
Advertising effectiveness
1
Age group
1
Age-segmented communication strategies
1
Allusion
1
Altersgruppe
1
Anger
1
Attitude Toward the Ad
1
Beziehungsmarketing
1
Bibliometrics
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Bibliometrie
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Brand image
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Brand love
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Article
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English
20
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Albinsson, Pia A.
2
Bebko, Charlene
2
Burman, Bidisha
2
Hatzithomas, Leonidas
2
Akbari, Mahsa
1
Alhabash, Saleem
1
Avis, Mark
1
Balderjahn, Ingo
1
Bhagat, Parimal
1
Boudewyns, Vanessa
1
Boutsouki, Christina
1
Breda, Lise van
1
Cabano, Frank Gregory
1
Chamola, Pankaj
1
Dietrich, Timo
1
Drake, Victoria Elizabeth
1
Garg, Priyanka
1
Hoffmann, Stefan
1
Huhmann, Bruce A.
1
Hyatt, Eva
1
Jiang, Hua
1
Koh, Hyeseung
1
Kumar, Amit
1
Li, Shanshi
1
Loveland, Karen Ann
1
Lu, Tian
1
Lu, Xianghua
1
Mabry-Flynn, Amanda
1
Margariti, Kostoula
1
Mein, Xiang Ying
1
Minton, Elizabeth A.
1
Paliwal, Minakshi
1
Payne, David
1
Pelser, Theuns
1
Riskos, Kyriakos
1
Robles, Brittany
1
Rundle-Thiele, Sharyn
1
Santoso, Irene
1
Sciulli, Lisa M
1
Sciulli, Lisa M.
1
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European journal of marketing
2
International journal of internet marketing and advertising : IJIMA
2
Journal of nonprofit & public sector marketing
2
European business review
1
Global business review
1
International journal of sport management and marketing : IJSMM
1
Journal of business research : JBR
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of macromarketing
1
Journal of marketing communications
1
Journal of philanthropy and marketing
1
Journal of promotion management : innovations in planning and applied research
1
Production and operations management : the flagship research journal of the Production and Operations Management Society
1
Services marketing quarterly
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
18
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2
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1
How allusion enhances consumer response to hope appeals in health messaging
Albinsson, Pia A.
;
Huhmann, Bruce A.
;
Burman, Bidisha
- In:
Journal of business research : JBR
191
(
2025
),
pp. 1-14
Persistent link: https://www.econbiz.de/10015419841
Saved in:
2
Can fast fashion brands win over Gen Z with corporate social responsibility communication on Instagram by appealing to their emotions?
Mein, Xiang Ying
;
Ventzel, Caroline
;
Zachariassen, Ida
- In:
Young consumers : insight and ideas for responsible …
26
(
2025
)
2
,
pp. 227-246
Persistent link: https://www.econbiz.de/10015421403
Saved in:
3
Elucidating the linkage between advertisements embedded with
emotional
appeals
and the brand relationship quality during the COVID pandemic
Garg, Priyanka
;
Singh, Sumanjeet
;
Chamola, Pankaj
; …
- In:
Journal of marketing communications
31
(
2025
)
2
,
pp. 126-150
Persistent link: https://www.econbiz.de/10015417072
Saved in:
4
Emotional
appeals
effectiveness in enhancing charity digital advertisements
Yousef, Murooj
;
Dietrich, Timo
;
Rundle-Thiele, Sharyn
; …
- In:
Journal of philanthropy and marketing
27
(
2022
)
4
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013460864
Saved in:
5
The effectiveness of consume-less appeals in social marketing
Balderjahn, Ingo
;
Hoffmann, Stefan
- In:
Journal of macromarketing
44
(
2024
)
2
,
pp. 258-275
Persistent link: https://www.econbiz.de/10014584731
Saved in:
6
Being emotionally supportive : exploring the value of
emotional
appeals
retargeting in recovering consumers of financial services
Lu, Tian
;
Lu, Xianghua
;
Yang, Hui
;
Zhang, Peter
- In:
Production and operations management : the flagship …
33
(
2024
)
1
,
pp. 166-183
Persistent link: https://www.econbiz.de/10014575539
Saved in:
7
Did you say (obscenity) forget about it? : examining the joint effect of nostalgia appeals and product types on receivers' purchase intention based on heuristic-systematic model (HSM)
Koh, Hyeseung
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 45-76
Persistent link: https://www.econbiz.de/10013483014
Saved in:
8
Digital engagement with Super Bowl commercials : analysing likeability, length, and mood
Loveland, Karen Ann
;
Smith, Katherine Taken
;
Smith, L. …
- In:
International journal of sport management and marketing …
23
(
2023
)
4
,
pp. 275-289
Persistent link: https://www.econbiz.de/10014311030
Saved in:
9
The effectiveness of sustainability social marketing use of fear and guilt appeals to influence the behavioural intention of millennials
Breda, Lise van
;
Terblanche-Smit, Marlize
;
Pelser, Theuns
- In:
European business review
35
(
2023
)
2
,
pp. 202-222
Persistent link: https://www.econbiz.de/10013545956
Saved in:
10
The influence of consumer religiosity on responses to rational and emotional ad appeals
Cabano, Frank Gregory
;
Minton, Elizabeth A.
- In:
European journal of marketing
57
(
2023
)
1
,
pp. 185-201
Persistent link: https://www.econbiz.de/10013502471
Saved in:
1
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