Halimi, Tariq Abdullatif; D’Souza, Clare; … - In: International Marketing Review 34 (2017) 6, pp. 760-786
Purpose As the Arab/Muslim-Israeli animosity case is attracting international attention, citizens of non-Arab and non-Muslim countries around the world, referred to as third-country nationals (TCNs), are increasingly joining the boycott against Israel. The purpose of this paper is to examine the...