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Search: subject:"entertainment"
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Leisure industries
1,050
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Product placement
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Consumer behaviour
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360
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Advertising effects
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Freizeit
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Leisure
224
Freizeitverhalten
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Leisure behaviour
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Brand management
169
Markenführung
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Tourismus
163
USA
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United States
156
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147
Entertainment
135
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129
Tourismuswirtschaft
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Filmwirtschaft
115
entertainment
100
Werbung
95
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93
Brand image
93
Markenimage
92
Internet marketing
91
Online-Marketing
91
Theorie
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Theory
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Welt
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Pelsmacker, Patrick de
15
Vogel, Harold L.
15
Budzinski, Oliver
14
Reijmersdal, Eva A. van
14
Dens, Nathalie
12
Chen, Joseph S.
11
Hennig-Thurau, Thorsten
10
Matthes, Jörg
10
Sung, Yongjun
9
Chen, Joseph
8
Filson, Darren
8
Naderer, Brigitte
8
Bakker, Gerben
7
Chen, Huan
7
Milman, Ady
7
Russell, Cristel Antonia
7
Boerman, Sophie C.
6
Cameron, Samuel
6
Eliashberg, Jehoshua
6
Fabre, Fernando
6
Gänßle, Sophia
6
Hudders, Liselot
6
Hudson, Simon
6
Kopytov, Alexandr
6
Lehu, Jean-Marc
6
Licata, Margherita
6
Nava, Alfredo
6
Redondo, Ignacio
6
Rodriguez, Paola
6
Stern-Plaza, Maya
6
Taschereau-Dumouchel, Mathieu
6
Tessitore, Tina
6
Weinberg, Charles B.
6
Astakhova, Daria
5
Balasubramanian, Siva Kumar
5
Brodeur, Abel
5
Cauberghe, Verolien
5
Chan, Fanny Fong Yee
5
Chan, Fong Yee
5
De Gregorio, Federico
5
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USA / Bureau of the Census
5
eSocialSciences
5
Österreichisches Institut für Wirtschaftsforschung
5
Department of Economics, University of Pennsylvania
4
National Bureau of Economic Research
4
Economics Department, Claremont McKenna College
3
International Labour Organization (ILO), United Nations
3
Springer Fachmedien Wiesbaden
3
United States / Congress / House / Committee on Un-American Activities
3
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
3
Australien / Bureau of Statistics
2
De Gruyter Oldenbourg
2
Deutsche Gesellschaft für Geographie / Arbeitskreis Freizeit- und Tourismusgeographie
2
Deutscher Sportstudio-Verband
2
European Centre for Leisure and Education
2
Forschungsseminar Radein <53., 2020, Radein, Südtirol>
2
HAL
2
Institut für Länderkunde
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OECD
2
Statistik Austria
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ATOUT France <Paris>
1
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Books on Demand GmbH <Norderstedt>
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Carleton University, Department of Economics
1
Centre for Leisure Research <Edinburgh>
1
Centre of Excellence for Science and Innovation Studies, Kungliga Tekniska Högskolan (KTH)
1
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1
Creative Europe
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DRUID, Copenhagen Business School, Department of Industrial Economics and Strategy/Aalborg University, Department of Business Studies
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Department of Economic History, London School of Economics (LSE)
1
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International journal of advertising : the quarterly review of marketing communications
33
Journal of promotion management : JPM
29
Tourism management : research, policies, practice
27
Handbook on the economics of leisure
24
Journal of business research : JBR
21
Advances in hospitality and leisure
19
Journal of advertising : official publication of the American Academy of Advertising
19
International journal of hospitality management
15
Journal of travel and tourism marketing
14
International journal of advertising : the review of marketing communications
13
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
13
Marketing Science
13
International journal of leisure and tourism marketing : IJLTM
11
Journal of marketing communications
11
Journal of promotion management : innovations in planning and applied research
10
Journal of advertising research
9
Journal of retailing and consumer services
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
European journal of marketing : EJM
8
Industrial Robot: An International Journal
8
Journal of cultural economics
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Journal of the Academy of Marketing Science
8
Journal of vacation marketing : an international journal
8
Tourism economics : the business and finance of tourism and recreation
8
International Journal of Culture, Tourism and Hospitality Research
7
International journal of contemporary hospitality management
7
International journal of e-business research : an official publication of the Information Resources Management Association
7
Journal of hospitality marketing & management
7
Marketing intelligence & planning
7
Tourism management perspectives : TMP
7
Ökonomie, Qualität und Management von Unterhaltungsmedien
7
Applied economics
6
European journal of operational research : EJOR
6
International Journal of Retail & Distribution Management
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of consumer behaviour : an international research review
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
SpringerLink / Bücher
6
The journal of brand management : an international journal
6
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Source
All
ECONIS (ZBW)
1,691
Other ZBW resources
108
RePEc
97
EconStor
34
USB Cologne (EcoSocSci)
23
BASE
14
ArchiDok
3
USB Cologne (business full texts)
2
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1
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1,972
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date (newest first)
date (oldest first)
1
Digital
Entertainment
as Next Evolution in Service Sector : Emerging Digital Solutions in Reshaping Different Industries
Das, Subhankar
(
ed.
);
Gochhait, Saikat
(
ed.
)
-
2023
Chapter-1: Emerging trends for reshaping digital
entertainment
: Role of demographics, consumer, and technological … industries -- Chapter 3: Digital Solution for
Entertainment
: An overview of Over the Top (OTT) and digital media -- Chapter 4 … and Publishing -- Chapter 6: Digital Solution for Gaming: How the
entertainment
is evolving with new interactive games …
Persistent link: https://www.econbiz.de/10013555447
Saved in:
2
Exploring
entertainment
utility from football games
Pawlowski, Tim
;
Rambaccussing, Dooruj
;
Ramirez, Philip
; …
- In:
Journal of economic behavior & organization
223
(
2024
),
pp. 185-198
Persistent link: https://www.econbiz.de/10014553307
Saved in:
3
The impact of Twitter on consumption : evidence from museums
Campaniello, Nadia
;
Ciarlantini, Sara
;
Mollisi, Vincenzo
-
2024
Persistent link: https://www.econbiz.de/10014518569
Saved in:
4
Beliefs that entertain
Gandhi, Ashvin
;
Giuliano, Paola
;
Guan, Eric
;
Keefer, …
-
2024
Economic research on
entertainment
is scant despite its large share of time use. We test economic theories of belief …
Persistent link: https://www.econbiz.de/10014502890
Saved in:
5
Redefining Media in the Digital Age : New Global Competitive Advantages
Sigismondi, Paolo
-
2024
Streaming Platforms -- Scripted vs. Non-Scripted
Entertainment
for Global Audiences -- The Modus Operendi of the New Digital … between scripted and non-scripted media
entertainment
as a framework to assess the diverse competitive landscapes, business …
Persistent link: https://www.econbiz.de/10015044884
Saved in:
6
Do you love me? : the relationship between sport-related branded
entertainment
and brand love
Liebl, Hildegard
;
Turčínková, Jana
;
Beinhauer, Rupert
; …
- In:
Cogent business & management
9
(
2022
)
1
,
pp. 1-15
loyalty. Sport-related branded
entertainment
(SRBE) represents a content marketing opportunity to build on brand love and … provides a research gap. This research investigates the impact of sport-related branded
entertainment
on brand love using a …
Persistent link: https://www.econbiz.de/10014443626
Saved in:
7
Marvelous advertising returns? : a meta-analysis of advertising elasticities in the
entertainment
industry
Schöndeling, Andrea
;
Burmester, Alexa B.
;
Edeling, …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1019-1045
Persistent link: https://www.econbiz.de/10014336048
Saved in:
8
The service sector in the classical world : focus on
entertainment
and well-being
Bröchner, Jan
- In:
International journal of quality and service sciences
15
(
2023
)
5
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014456732
Saved in:
9
The role of cultural diversity in creating value : a case study of South Korea's pop band BTS
Chung, Doug J.
;
Koo, Kay R.
- In:
Asia Pacific business review
29
(
2023
)
5
,
pp. 1275-1299
Persistent link: https://www.econbiz.de/10014426226
Saved in:
10
Do you love me? The relationship between sport-related branded
entertainment
and brand love
Liebl, Hildegard
;
Turčínková, Jana
;
Beinhauer, Rupert
; …
- In:
Cogent Business & Management
9
(
2022
)
1
,
pp. 1-15
loyalty. Sport-related branded
entertainment
(SRBE) represents a content marketing opportunity to build on brand love and … provides a research gap. This research investigates the impact of sport-related branded
entertainment
on brand love using a …
Persistent link: https://www.econbiz.de/10014505413
Saved in:
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