Zameer, Hashim; Wang, Ying; Yasmeen, Humaira - In: International Journal of Customer Relationship … 8 (2017) 3, pp. 54-69
Marketing a product to global consumers is a challenge due to intense competition and consumer biases toward specific country in global market. This paper has been used to address the specific challenge of country made in label in context of ‘Made in China' because China is largest...