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  • Search: subject:"event marketing"
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Year of publication
Subject
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Event-Marketing 2,037 Event marketing 1,808 Konsumentenverhalten 517 Consumer behaviour 516 Großveranstaltung 344 Big event 339 Deutschland 264 Sportveranstaltung 257 Germany 255 Sport event 246 Beziehungsmarketing 216 Markenführung 213 Relationship marketing 213 Brand management 212 Tourism industry 190 Tourismuswirtschaft 190 Tourismus 189 Tourism 177 Holiday behaviour 173 Urlaubsverhalten 173 Customer satisfaction 168 Kundenzufriedenheit 168 Tourism marketing 143 Tourismusmarketing 143 Marketingmanagement 134 Marketing management 133 Veranstaltung 132 Event 115 Markenimage 114 Brand image 112 Destination management 100 Destinationsmanagement 100 Theorie 95 Emotion 94 Sponsoring 92 Sport 92 Theory 92 Sponsorship 89 Sports 89 Sportmarketing 86
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Online availability
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Undetermined 739 Free 205 CC license 22
Type of publication
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Article 1,326 Book / Working Paper 714 Journal 11
Type of publication (narrower categories)
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Article in journal 868 Aufsatz in Zeitschrift 868 Aufsatz im Buch 395 Book section 395 Collection of articles of several authors 95 Sammelwerk 95 Hochschulschrift 92 Case study 84 Fallstudie 84 Thesis 80 Graue Literatur 78 Non-commercial literature 78 Aufsatzsammlung 77 Working Paper 49 Arbeitspapier 42 Konferenzschrift 38 Lehrbuch 22 Ratgeber 19 Dissertation u.a. Prüfungsschriften 18 Guidebook 18 Textbook 18 Conference proceedings 14 Handbook 10 Handbuch 10 Bibliografie enthalten 7 Bibliography included 7 Conference paper 7 Konferenzbeitrag 7 research-article 7 Reprint 4 Glossar enthalten 3 Glossary included 3 Bibliographie 2 Systematic review 2 Universitätsschrift 2 Wörterbuch 2 Übersichtsarbeit 2 Accompanied by computer file 1 Amtliche Publikation 1 Article 1
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Language
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English 1,337 German 696 Undetermined 14 French 7 Danish 4 Norwegian 2 Polish 2 Swedish 1 Chinese 1
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Author
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Zanger, Cornelia 44 Drengner, Jan 29 Nufer, Gerd 28 Luppold, Stefan 24 Scheinbaum, Angeline Close 16 Fairley, Sheranne 14 Schmitt, Bernd 14 Holzbaur, Ulrich 13 Jahn, Steffen 10 Wu, Hung-Che 10 Lacey, Russell 9 Sørensen, Flemming 9 Bauer, Hans H. 8 Getz, Donald 8 Zeller, Markus 8 Eisermann, Uwe 7 Gursoy, Dogan 7 Köhler, Julia 7 Olberding, Julie Cencula 7 Wolf, Antje 7 Zarantonello, Lia 7 Bruhn, Manfred 6 Cai, Liping A. 6 Dams, Colja M. 6 Knoll, Thorsten 6 Page, Stephen J. 6 Taheri, Babak 6 Wiedmann, Klaus-Peter 6 Burmann, Christoph 5 Dias, Álvaro Lopes 5 Dinkel, Michael 5 Finney, R. Zachary 5 Frost, Jennifer 5 Gaus, Hansjörg 5 Gedenk, Karen 5 Graf, Christof 5 Jackson, Ulrike 5 Jettinger, Edwin 5 Jäger, Dieter 5 Kennelly, Millicent 5
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Institution
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Springer Fachmedien Wiesbaden 20 Books on Demand GmbH <Norderstedt> 4 Edward Elgar Publishing 4 UVK Verlagsgesellschaft mbH 4 Uni-Taschenbücher GmbH 4 Technische Universität Chemnitz / Lehrstuhl Marketing und Handelsbetriebslehre 3 Wissenschaftliche Konferenz Eventforschung <11., 2019, Chemnitz> 3 European Commission / Joint Research Centre 2 Fachhochschule Reutlingen / European School of Business 2 Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung 2 Wissenschaftliche Konferenz Eventforschung <12., 2020, Chemnitz> 2 Wissenschaftliche Konferenz Eventforschung <5, 2013, Chemnitz> 2 ATOUT France <Paris> 1 Ab in die Mitte! Die City-Offensive Sachsen <Projekt> 1 BusinessVillage GmbH 1 Campus Verlag 1 Conference on "Service Quality in Hospitality and Tourism: Experiencing Persian Heritage" <2016, Isfahan> 1 Deutsches Institut für Normung 1 Dresdner Tourismus-Symposium <3, 1997, Dresden> 1 Duale Hochschule Baden-Württemberg Mannheim / Fakultät Wirtschaft 1 Duncker & Humblot 1 Dänemark / Erhvervs- og Byggestyrelsen 1 Ekonomski Institut Zagreb 1 Erich Schmidt Verlag 1 European Commission / Directorate-General for Research and Innovation 1 Event Education Symposium <4., 2022, Hannover> 1 Eventforum Mannheim <2., 2014, Mannheim> 1 Forschungsinstitut für Tourismus <Dresden> 1 Freizeit-Forschungsinstitut <Hamburg> 1 Fördergesellschaft Marketing an der Universität Augsburg 1 Georg-August-Universität Göttingen / Sozialwissenschaftliche Fakultät 1 Heidelberger Sportbusiness-Forum <3, 1999, Heidelberg> 1 Image, Verlag und Institut für Marktanalyse <Frankfurt, Main> 1 Indien / Registrar General 1 Institut für Produktion und Industrielles Informationsmanagement <Essen> 1 International Association for the Study of Insurance Economics 1 International Telecommunications Society 1 International Telecommunications Society / Online Event <2020, Online> 1 Internationale Fachhochschule <Honnef> 1 Internationales Design Zentrum Berlin 1
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Published in...
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International journal of event and festival management 67 SpringerLink / Bücher 52 Tourism management : research, policies, practice 43 International journal of contemporary hospitality management 34 Journal of travel and tourism marketing 32 Tourism management perspectives : TMP 30 Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education 27 International journal of hospitality management 26 Journal of business research : JBR 23 Customer Experience : Forum Dienstleistungsmanagement 22 Markenkommunikation und Beziehungsmarketing 22 Praxisorientiertes Eventmanagement : Events erfolgreich planen, umsetzen und bewerten 20 Journal of hospitality marketing & management 19 European Sport management quarterly : ESMQ 17 International journal of sport management and marketing : IJSMM 16 Springer eBook Collection 16 Food and wine events in Europe : a stakeholder approach 15 Journal of retailing and consumer services 15 Journal of sport management : the official journal of the North American Society of Sport Management 15 Sport management review 15 essentials 14 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 13 Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows 13 Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis 12 Event-Marketing : Trends und Entwicklungen 12 Events im Zeitalter von Social Media : Stand und Perspektiven der Eventforschung 10 Events und Tourismus : Stand und Perspektiven der Eventforschung 10 International journal of sports marketing & sponsorship 10 Journal of destination marketing & management 10 Journal of hospitality and tourism insights 10 Kulturtourismus zu Beginn des 21. Jahrhunderts : Festschrift für Albrecht Steinecke 10 Social enterprise and special events : market-based approaches to mission-driven gatherings 10 The business of events management 10 Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz 9 Journal of vacation marketing : an international journal 9 The journal of brand management : an international journal 9 Journal of marketing management : MM 8 Memorable customer experiences : a research anthology 8 Tourism analysis : an interdisciplinary tourism & hospitality journal 8 Wirtschaftswissenschaft 8
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Source
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ECONIS (ZBW) 1,893 USB Cologne (EcoSocSci) 120 USB Cologne (business full texts) 10 EconStor 9 Other ZBW resources 9 BASE 7 RePEc 3
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Showing 1 - 10 of 2,051
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Communicating inclusiveness through major sporting events : development and application of a framework
Lundberg, Erik; Björner, Emma; Osanami Törngren, Sayaka - In: Scandinavian journal of hospitality and tourism 25 (2025) 1, pp. 76-97
Persistent link: https://www.econbiz.de/10015515199
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Experiential engagement : a scale for experiential contexts
Mankute, Adria; Cornwell, T. Bettina; Pappu, Ravi; … - In: Psychology & marketing 42 (2025) 11, pp. 2961-2980
Persistent link: https://www.econbiz.de/10015464224
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CCRI-ECESP stakeholder event : circular solutions in action : event report
European Commission / Directorate-General for Research … - 2025 - 1st edition
On 5 June 2025, the Circular Cities and Regions Initiative (CCRI) and the European Circular Economy Stakeholder Platform (ECESP) joined forces to host a stakeholder event in Brussels and online. Part of EU Green Week 2025, the event offered insights into how circular strategies can be translated...
Persistent link: https://www.econbiz.de/10015452856
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User experience dimensions in digital peer-to-peer platforms : a grounded theory study of Airbnb online experiences
Cerdá-Mansilla, Elena; Lozano-Blasco, Raquel; Rubio … - In: Administrative Sciences : open access journal 15 (2025) 5, pp. 1-27
The current context underscores the growing importance of online formats, prompting managers to focus on creating positive online experiences. This qualitative study examines seven types of online Airbnb experiences using a grounded theory approach and data triangulation. Our findings extend the...
Persistent link: https://www.econbiz.de/10015406669
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Innovating the experience economy : how novel technologies transform customer experiences
Garaus, Marion; Treiblmaier, Horst; Wagner, Udo; … - In: Digital business 5 (2025) 2, pp. 1-9
Based on the concept of the experience economy, in this article we develop a framework for novel technologies (i.e., artificial intelligence, augmented reality, and virtual reality) that companies can use to shape customer experiences. This conceptual work addresses key concerns about ethics,...
Persistent link: https://www.econbiz.de/10015564595
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The wedding at the hotel : venue choice, servicescape and customer experience as shared on TripAdvisor
Cartas, Beatriz Sanches; Guerreiro, Manuela; Barreira, … - In: Journal of tourism, sustainability and well-being 13 (2025) 2, pp. 88-104
A wedding is always a special event. The wedding experience, carved under the influence of environmental stimuli - servicescape or wedding-scape - and an antecedent of behavioural outcomes, as shared in online platforms, increasingly influences the decision-making of other couples. Adopting an...
Persistent link: https://www.econbiz.de/10015444068
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Towards hosting multi-country sport mega-events : the case of the bidding process of the 2030 FIFA Men's World Cup
Ribeiro, Tiago; Almeida, Victor Manoel Cunha de; … - In: European Sport management quarterly : ESMQ 25 (2025) 3, pp. 431-452
Persistent link: https://www.econbiz.de/10015586712
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Wedding marketing as ethnically specific event marketing : An empirical study in the context of large Turkish event halls in Germany
Kalayci, Ergün - 2025
complex waters of service, ethnic, and event marketing to outline a marketing strategy aimed at increasing customer …
Persistent link: https://www.econbiz.de/10015492402
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Marketing Theory and Practice in Romania : Model for the Developing World
Pop, Nicolae Al. (ed.) - 2025
marketing -- Chapter13: Event marketing and advertising in Romania.-Chapter14: Marketing practices in the Romanian political …
Persistent link: https://www.econbiz.de/10015440749
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Effect of festival satisfaction on destination loyalty through destination overall image : the case of Alaçatı Herb Festival
Arslan Özkan, Ayşe; Yıldız, Erkan - In: Istanbul business research 53 (2024) 3, pp. 433-454
This study examines the relationships among festival success factors, festival satisfaction, destination image and des- tination loyalty. Based on the literature review, festival success factors were identified and a model was developed to measure the direct impact of these factors on...
Persistent link: https://www.econbiz.de/10015411560
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