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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
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Event marketing
5
Event-Marketing
5
Advertising effects
3
Sponsoring
3
Sponsorship
3
Werbewirkung
3
Advertising
2
Brand image
2
Football
2
Fußball
2
Markenimage
2
Sport event
2
Sportmarketing
2
Sports marketing
2
Sportveranstaltung
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Werbung
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Asia
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Asian consumers
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Asien
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Beziehungsmarketing
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Brand equity
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Consumer behaviour
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Customer value
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East Asia
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France
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Frankreich
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Guerilla marketing
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Guerilla-Marketing
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Konsumentenverhalten
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Kundenwert
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Markenwert
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Ostasien
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Relationship marketing
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South Korea
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Sport
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Sports
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Südkorea
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attitude toward sponsor
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brand image
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brand loyalty
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Choi, Jiwon
1
Choi, Yung Kyun
1
Coote, Leonard V.
1
Cornwell, T. Bettina
1
Davis, John A.
1
Deitz, George
1
Han, Sangpil
1
Kelly, Sarah J.
1
Kim, Hyunchil
1
Kim, Kyung Hoon
1
Kim, Sang Jin
1
Lee, Ki-young
1
Liu, Honglei
1
McAlister, Anna R.
1
Myers, Susan D.
1
Peng, Siqing
1
Schmitt, Bernd
1
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Zarantonello, Lia
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International journal of advertising : the quarterly review of marketing communications
SpringerLink / Bücher
49
Tourism management : research, policies, practice
30
International journal of event and festival management
24
Customer Experience : Forum Dienstleistungsmanagement
22
Journal of travel and tourism marketing
21
Markenkommunikation und Beziehungsmarketing
21
Praxisorientiertes Eventmanagement : Events erfolgreich planen, umsetzen und bewerten
20
International journal of hospitality management
18
Journal of business research : JBR
17
Springer eBook Collection
16
Food and wine events in Europe : a stakeholder approach
15
International journal of contemporary hospitality management
15
Tourism management perspectives : TMP
15
essentials
14
Journal of hospitality marketing & management
13
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
13
Sport management review
13
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
12
Event-Marketing : Trends und Entwicklungen
12
International journal of sport management and marketing : IJSMM
12
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
Journal of retailing and consumer services
12
Events im Zeitalter von Social Media : Stand und Perspektiven der Eventforschung
10
Events und Tourismus : Stand und Perspektiven der Eventforschung
10
Journal of sport management : the official journal of the North American Society of Sport Management
10
Kulturtourismus zu Beginn des 21. Jahrhunderts : Festschrift für Albrecht Steinecke
10
Social enterprise and special events : market-based approaches to mission-driven gatherings
10
Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz
9
Memorable customer experiences : a research anthology
8
Wirtschaftswissenschaft
8
Research
7
Stand und Perspektiven der Eventforschung
7
The business of events management
7
The journal of brand management : an international journal
7
European Sport management quarterly : ESMQ
6
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
6
Events und Sport : Stand und Perspektiven der Eventforschung
6
Journal of advertising research
6
Essentials
5
Events - Wachstumsmarkt im Tourismus? : Tagungsband zum 3. Dresdner-Tourismus-Symposium
5
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ECONIS (ZBW)
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1
Sports sponsorship effects on customer equity : an Asian market application
Liu, Honglei
;
Kim, Kyung Hoon
;
Choi, Yung Kyun
;
Kim, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 307-326
Persistent link: https://www.econbiz.de/10011342930
Saved in:
2
Programme-ad congruence : integrating advertising and entertainment
Myers, Susan D.
;
Stafford, Marla Royne
;
Deitz, George
- In:
International journal of advertising : the quarterly …
33
(
2014
)
1
,
pp. 61-90
Persistent link: https://www.econbiz.de/10010256886
Saved in:
3
The effectiveness of image congruence and the moderating effects of sponsor motive and cheering event fit in sponsorship
Han, Sangpil
;
Choi, Jiwon
;
Kim, Hyunchil
;
Davis, John A.
; …
- In:
International journal of advertising : the quarterly …
32
(
2013
)
2
,
pp. 301-317
Persistent link: https://www.econbiz.de/10009757946
Saved in:
4
The impact of
event
marketing
on brand equity : the mediating roles of brand experience and brand attitude
Zarantonello, Lia
;
Schmitt, Bernd
- In:
International journal of advertising : the quarterly …
32
(
2013
)
2
,
pp. 255-280
Persistent link: https://www.econbiz.de/10009757951
Saved in:
5
Event-related advertising and the special case of sponsorship-linked advertising
Kelly, Sarah J.
;
Cornwell, T. Bettina
;
Coote, Leonard V.
; …
- In:
International journal of advertising : the quarterly …
31
(
2012
)
1
,
pp. 15-37
Persistent link: https://www.econbiz.de/10009510262
Saved in:
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