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Search: subject:"evolution of retailing"
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Understanding the coevolution of ad spend by media channel and retail format sales at the country level : a multicountry examination
Lee, Hannah S.
;
Yalcinkaya, Goksel
;
Griffith, David A.
- In:
Journal of international marketing
31
(
2023
)
2
,
pp. 64-81
Persistent link: https://www.econbiz.de/10014294049
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