Grimm, Nils; Sahhar, Yasin; Moss, Christoph; Henseler, Jörg - In: Journal of Brand Management 33 (2025) 2, pp. 138-153
process of becoming worthy of moral consideration, which resonates with existentialist philosophy. Existentialism shelves …)subjective experience, freedom, and responsibility. What could existentialism mean for authentic corporate brands? And how can corporate …