Almohaimmeed, Bader - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 21 (2020) 2, pp. 695-703
The problem addressed in this study is that the impact of the customer experience on the achievement of positive … experience, as measured through sensory, emotional, behavioural, and intellectual brand experience, on customer satisfaction and … experience based on 12 items. Using IBM SPSS AMOS, the study revealed that three dimensions of brand experience (sensory …