the terminolo‑ gies related to exploration, exploitation, and digital transformation, and the complex interaction between … exploitation in innovations and the relevance of both. Leaders must acknowledge that industry and organizational characteristics … infuence organizations' tendencies towards exploration or exploitation in innovations. Exploration in digital transformation is …

Purpose: This study investigated the roles of marketing exploitation and exploration as strategies in export companies …, including interaction terms to both, has been conducted to test the main effect, the impact of marketing exploitation and …/results: Empirically, results show that marketing exploitation and marketing exploration are positively related to export performance …

imprint on two distinct innovation strategies: exploitation and exploration. Drawing on the history-informed perspective and … influences exploitation, it negatively affects exploration. Interestingly, the positive impact of history imprint on exploitation …

, this study examines how exploration and exploitation strategies drive international business model innovation, ultimately … that, although both exploration and exploitation strategies foster international business model innovation, exploration has … a stronger effect than exploitation. The results further emphasize that international business model innovation has a …

delves into the notion of 'international ambidexterity', or a company's capacity to balance exploration and exploitation in …