EconBiz - Find Economic Literature
    • Logout
    • Change account settings
  • A-Z
  • Beta
  • About EconBiz
  • News
  • Thesaurus (STW)
  • Academic Skills
  • Help
  •  My account 
    • Logout
    • Change account settings
  • Login
EconBiz - Find Economic Literature
Publications Events
Search options
Advanced Search history
My EconBiz
Favorites Loans Reservations Fines
    You are here:
  • Home
  • Search: subject:"eye-tracking"
Narrow search

Narrow search

Year of publication
Subject
All
Visuelle Wahrnehmung 352 Visual perception 351 Consumer behaviour 313 Konsumentenverhalten 310 Eye-tracking 132 Experiment 125 Werbewirkung 122 Advertising effects 121 Perception 115 Wahrnehmung 115 eye-tracking 102 eye tracking 97 Eye tracking 84 Kognition 56 Online-Marketing 56 Advertising 55 Cognition 55 Internet marketing 55 Decision 54 Entscheidung 53 Werbung 53 Visual attention 41 Visualisierung 41 Visualization 41 Online-Handel 37 Online retailing 36 Product design 31 Produktgestaltung 31 Social Web 31 Social web 31 Brand management 29 Markenführung 29 Emotion 28 Attention 27 Brand image 27 Kaufentscheidung 27 Markenimage 27 Theorie 27 Theory 27 Purchase decision 26
more ... less ...
Online availability
All
Undetermined 356 Free 178 CC license 15
Type of publication
All
Article 516 Book / Working Paper 132 Other 2
Type of publication (narrower categories)
All
Article in journal 403 Aufsatz in Zeitschrift 403 Aufsatz im Buch 47 Book section 47 Working Paper 35 Graue Literatur 32 Non-commercial literature 32 Hochschulschrift 29 Arbeitspapier 21 Article 17 research-article 15 Thesis 14 Collection of articles of several authors 10 Sammelwerk 10 Conference paper 9 Konferenzbeitrag 9 Conference Paper 6 Aufsatzsammlung 4 Case study 4 Collection of articles written by one author 4 Fallstudie 4 Sammlung 4 Konferenzschrift 3 Ausstellungskatalog 1 Ratgeber 1 review-article 1
more ... less ...
Language
All
English 573 German 43 Undetermined 31 French 2 Polish 1 Romanian 1
Author
All
Bigné Alcañiz, J. Enrique 11 Polonio, Luca 11 Wedel, Michel 11 Behe, Bridget K. 8 ROBU, Adriana-Emilia 8 Di Guida, Sibilla 7 Glöckner, Andreas 7 Litfin, Thorsten 7 Palma, Marco A. 7 Chen, Yasheng 6 Coricelli, Giorgio 6 Lamberz, Julia 6 Meeh-Bunse, Gunther 6 Pieters, Rik 6 Teckert, Özlem 6 Breuer, Christoph 5 Dahl, Darren W. 5 Devetag, Giovanna 5 Grebitus, Carola 5 Hausfeld, Jan 5 Hoeffler, Steve 5 Huddleston, Patricia 5 Hui, Sam K. 5 Ladeira, Wagner Junior 5 Li, Shu 5 Meißner, Martin 5 Nayga, Rodolfo M. <Jr.> 5 Qiuzhen, Wang 5 Ronft, Steffen 5 Ruiz Mafé, Carla 5 Rumpf, Christopher 5 Santini, Fernando de Oliveira 5 Toubia, Olivier 5 Yang, Liu 5 Zhao, Min 5 Bellman, Steven 4 Engel, Christoph 4 Foulsham, Tom 4 Gerstenblüth, Mariana 4 Grewal, Dhruv 4
more ... less ...
Institution
All
Springer Fachmedien Wiesbaden 5 Agricultural and Applied Economics Association - AAEA 2 Dipartimento di Politica Economica, Finanza e Sviluppo (DEPFID), Facoltà di Economia "Richard M. Goodwin" 2 Duesseldorf University of Applied Sciences 2 European Centre for Advanced Research in Economics and Statistics (ECARES), Solvay Brussels School of Economics and Management 2 Max-Planck-Institut zur Erforschung von Gemeinschaftsgütern, Max-Planck-Gesellschaft 2 kassel university press 2 Christian-Albrechts-Universität zu Kiel 1 Copenhagen Business School 1 Dipartimento di Economia e Management, Università degli Studi di Trento 1 Duale Hochschule Baden-Württemberg Mannheim / Fakultät Wirtschaft 1 Galeria Zachęta 1 HEC Paris (École des Hautes Études Commerciales) 1 IGI Global 1 INSEAD 1 Laboratory of Economics and Management (LEM), Scuola Superiore Sant'Anna 1 National Bureau of Economic Research 1 NeuroIS Retreat <15., 2023, Wien> 1 NeuroIS Retreat <16., 2024, Wien> 1 Rheinisch-Westfälische Technische Hochschule Aachen 1 Technische Universität Hamburg-Harburg 1 ToKnowPress 1 Universität zu Köln 1 Verlag Dr. Kovač 1
more ... less ...
Published in...
All
Journal of business research : JBR 38 Journal of behavioral decision making 24 Journal of retailing and consumer services 15 Journal of consumer research : JCR ; an interdisciplinary bimonthly 13 Psychology & marketing 11 International journal of advertising : the review of marketing communications 9 The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology] 8 Eye Tracking in der Sport- und Veranstaltungsbranche 7 Judgment and Decision Making 7 Tourism management : research, policies, practice 6 Games and economic behavior 5 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 5 Journal of economic behavior & organization : JEBO 5 Journal of management information systems : JMIS 5 Journal of the Economic Science Association : a companion journal to Experimental economics 5 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 5 Management science : journal of the Institute for Operations Research and the Management Sciences 5 SpringerLink / Bücher 5 Asia Pacific journal of marketing and logistics 4 Electronic commerce research 4 Journal of advertising : official publication of the American Academy of Advertising 4 Journal of advertising research 4 Journal of consumer policy : consumer issues in law, economics and behavioural sciences 4 Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education 4 Journal of marketing research 4 Journal of marketing research : JMR 4 Behavioral research in accounting 3 Experimental economics : a journal of the Economic Science Association 3 HEC Paris research paper series 3 International journal of market research 3 International review on public and non-profit marketing 3 Journal of economic psychology : research in economic psychology and behavioral economics 3 Journal of retailing 3 Marketing letters : a journal of research in marketing 3 Network Intelligence Studies 3 Online Information Review 3 Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology 3 Production and operations management : the flagship research journal of the Production and Operations Management Society 3 The journal of brand management : an international journal 3 Applied economics letters 2
more ... less ...
Source
All
ECONIS (ZBW) 547 RePEc 40 EconStor 37 Other ZBW resources 22 BASE 4
Showing 1 - 10 of 650
Cover Image
Surprise me with the visual representation of the brand in social commerce! : an eye-tracking study based on user characteristics
Muñoz-Leiva, Francisco; Herzallah, Doaa; … - In: European journal of management and business economics : … 34 (2025) 3, pp. 384-403
experiment design based on the eye-tracking methodology and a self-administered questionnaire is carried out. Findings The …
Persistent link: https://www.econbiz.de/10015414943
Saved in:
Cover Image
The vampire effect of smartphone swiping : how atypical motor actions increase ad attention but impair brand recall
Rohrbach, Stefan; Bruns, Daniel; Langner, Tobias - In: International journal of advertising : the review of … 44 (2025) 1, pp. 5-23
Persistent link: https://www.econbiz.de/10015194212
Saved in:
Cover Image
How to accurately measure attention to video advertising
Hartnett, Nicole; Bellman, Steven; Beal, Virginia; … - In: International journal of advertising : the review of … 44 (2025) 1, pp. 184-207
Persistent link: https://www.econbiz.de/10015194220
Saved in:
Cover Image
The role of cognitive processes in healthy consumption food products : an eye-tracking technology study
Escandon-Barbosa, Diana; Salas-Paramo, Jairo; … - 2025
Persistent link: https://www.econbiz.de/10015371493
Saved in:
Cover Image
Color inside and outside the lines : evidence from eye-tracking studies on conformity to and differentiation from category color codes
Cardamone, Ernesto; Miceli, Gaetano; Raimondo, Maria … - 2025
Persistent link: https://www.econbiz.de/10015373367
Saved in:
Cover Image
Examining corporate social irresponsibility in manufacturing : an eye-tracking study of social media news
Li, Xinwei; Tse, Ying Kei; Bu, Xiangzhi - 2025
Persistent link: https://www.econbiz.de/10015373767
Saved in:
Cover Image
How allusion enhances consumer response to hope appeals in health messaging
Albinsson, Pia A.; Huhmann, Bruce A.; Burman, Bidisha - In: Journal of business research : JBR 191 (2025), pp. 1-14
Persistent link: https://www.econbiz.de/10015419841
Saved in:
Cover Image
Keeping an eye on cost : what can eye tracking tell us about attention to cost information in discrete choice experiments?
Genie, Mesfin G.; Ryan, Mandy; Krucien, Nicolas - In: Health economics 32 (2023) 5, pp. 1101-1119
Persistent link: https://www.econbiz.de/10014278032
Saved in:
Cover Image
Wine label design proposals : an eye-tracking study to analyze consumers' visual attention and preferences
Barbierato, Elena; Berti, Danio; Ranfagni, Silvia; … - In: International journal of wine business research 35 (2023) 3, pp. 365-389
Persistent link: https://www.econbiz.de/10014335883
Saved in:
Cover Image
Understanding the captivating power of online scarcity messages : an eye-tracking study
Pal, Anjan; Banerjee, Snehasish; Kapetanaki, Ariadne … - 2025
Persistent link: https://www.econbiz.de/10015376470
Saved in:
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • Next
  • Last
A service of the
zbw
  • Sitemap
  • Plain language
  • Accessibility
  • Contact us
  • Imprint
  • Privacy

Loading...