Search Results - subject:"fMRI"

How to conduct valuable marketing research with neurophysiological tools

Bigné Alcañiz, J. Enrique; Boksem, Maarten; … - In: Psychology & marketing 42 (2025) 10, pp. 2616-2649

Persistent link: https://www.econbiz.de/10015464197

Do fMRI data improve predictions of product adoption by store managers and sales per store of consumer packaged goods?

Albuquerque, Paulo; Tusche, Anita; Varga, Marton; … - 2025

Persistent link: https://www.econbiz.de/10015560438

Revolutionizing consumer insights : the impact of fMRI in neuromarketing research

Ahmed H. Alsharif; Salmi Mohd Isa - In: Future business journal 10 (2024) 1, pp. 1-26

research in "neuromarketing or consumer neuroscience" and "functional magnetic resonance imaging or fMRI." Utilizing the PRISMA … citations. In addition, fMRI has been used to study consumer behavior (impulsiveness, reward, emotion, decision-making, and … insights into the current trends in global neuromarketing research utilizing fMRI. This study highlights the significant impact …

Persistent link: https://www.econbiz.de/10015410921

Neural signals of video advertisement liking : insights into psychological processes and their temporal dynamics

Chan, Hang-Yee; Boksem, Maarten A. S.; Venkatraman, Vinod; … - In: Journal of marketing research 61 (2024) 5, pp. 891-913

Persistent link: https://www.econbiz.de/10015168477

Conflict Detection in Language Processing: Using Affect Control Theory to Predict Neural Correlates of Affective Incongruency in Social Interactions

Schauenburg, Gesche; Aryani, Arash; Hsu, Chun-Ting; … - In: KZfSS Kölner Zeitschrift für Soziologie und … 76 (2024) 3, pp. 603-625

Affect control theory (ACT) is a sociological theory of meaning processing in social interactions. Meaning, according to ACT, derives from cultural institutions and situational affordances, having denotative (declarative) as well as connotative (affective) properties. Mathematical formalizations...

Persistent link: https://www.econbiz.de/10015373238