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subject:"family brand"
(513 results)
1
Review of Existing Regional, Environmental and Societal Brands: Exploring Issues in Setting up a Desert Brand
Storer, Christine
;
Rola-Rubzen, Maria Fay
;
Carruthers, G.
-
2007
The case studies were classified into product brands,
family
brands
, umbrella brands and marketing alliances. The study …
Persistent link: https://www.econbiz.de/10009434936
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