Search Results - subject:"fandom"

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Fandom Analytics : Creating and Harnessing Consumer and Cultural Passion

Lewis, Michael - 2024

Introduction The Most Important Person in the World -- The Fandom Analytics Framework -- Fandom Foundations: Stories … and Narratives -- Fandom Meaning: Community and Identity -- Fandom Measurement: Brand Equity and Customer Equity -- Fandom …’ ability to create and manage fandom. This book explores fandom from a marketing perspective providing a multidisciplinary …

Persistent link: https://www.econbiz.de/10015053281

Sports fandom in the metaverse : marketing implications and research agenda

Chohan, Raeesah; Schmidt-Devlin, Ellen - In: Marketing letters : a journal of research in marketing 35 (2024) 1, pp. 1-14

Persistent link: https://www.econbiz.de/10015125144

The globalization of postcolonial pop music : putting the success of the K-pop industries into theoretical perspectives

Lopes, Paul; Oh, Ingyu; Pyun, Lynn - In: Asia Pacific business review 29 (2023) 5, pp. 1243-1250

Persistent link: https://www.econbiz.de/10014426225

Gendered melancholia as cultural branding : fandom participation in the K-pop community

Oh, Ingyu; Kim, Kyeong-Jun - In: Asia Pacific business review 29 (2023) 5, pp. 1300-1323

Persistent link: https://www.econbiz.de/10014426227

When parasocial relationships turn sour : social media influencers, eroded and exploitative intimacies, and anti-fan communities

Mardon, Rebecca; Cocker, Hayley; Daunt, Kate L. - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 11/12, pp. 1132-1162

Persistent link: https://www.econbiz.de/10014427129

Fandom power : examining customer engagement, attitudes, and purchase intentions in K-Pop fandom-brand collaborations

Tertiano, Raffi Fairuza; Salehudin, Imam - In: ASEAN marketing journal : Association of Southeast … 15 (2023) 1, pp. 21-42

Manuscript type: Empirical paper Research Aims: This study examines the impact of the Korean Wave (Hallyu) fandom in …

Persistent link: https://www.econbiz.de/10015438866

Lexhagen, Maria; Ziakas, Vassilios; Lundberg, Christine - In: Journal of travel research : a quarterly publication of … 62 (2023) 7, pp. 1391-1410

Persistent link: https://www.econbiz.de/10014368577

Fandom power: Examining customer engagement, attitudes, and purchase intentions in K-Pop fandom-brand collaborations

Tertiano, Raffi Fairuza; Salehudin, Imam - In: ASEAN Marketing Journal 15 (2023) 1, pp. 21-42

Manuscript type: Empirical paper Research Aims: This study examines the impact of the Korean Wave (Hallyu) fandom in …

Persistent link: https://www.econbiz.de/10015625131

Fans as prosumers : labour of love

Derbaix, Maud; Korchia, Michaël; Padiou, Matis - In: International journal of arts management 25 (2023) 2, pp. 4-15

Persistent link: https://www.econbiz.de/10014508058

Cross-cultural comparison of satellite fanship : a consumer culture theory perspective

Su, Yiran; Zhou, Xiaochen; Funk, Daniel C.; Daniels, Jason - In: Journal of sport management : the official journal of … 39 (2025) 1, pp. 28-40

Persistent link: https://www.econbiz.de/10015330122