Ngo, Thi Khue Thu; Paramita, Widya; Nguyen, Thu Hang - In: Cogent business & management 12 (2025) 1, pp. 1-20
First impression is an important concept in marketing as its effect is carried along over period of time and more … literature suggests that implicit first impression is more stable and hence it is more critical for marketers to understand the … formation of implicit first impression. To understand implicit first impression formation, an experiment was carried out for new …
