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  • Search: subject:"focus group methodology"
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Subject
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Consumer behaviour 1 Distribution channel 1 E-commerce 1 Electronic Commerce 1 Focus group methodology 1 Greece 1 India 1 Indien 1 Internet 1 Internet marketing 1 Konsumentenverhalten 1 Niche marketing strategy 1 Nischenstrategie 1 Online retailing 1 Online-Handel 1 Online-Marketing 1 SMEs 1 Structural equation modelling 1 TOE framework 1 Vertriebsweg 1 e-Business adoption 1 focus group methodology 1 long tail marketing 1 online streaming channels and Indian consumers 1 thematic analysis 1
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Undetermined 2
Type of publication
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Article 2
Type of publication (narrower categories)
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Article in journal 1 Aufsatz in Zeitschrift 1 research-article 1
Language
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English 2
Author
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Ajayakumar, Rahul 1 Chatzoglou, Prodromos 1 Chatzoudes, Dimitrios 1 Radhakrishnan, Greeshma 1 Sandhya, G. 1
Published in...
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International journal of business innovation and research : IJBIR 1 Journal of Enterprise Information Management 1
Source
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ECONIS (ZBW) 1 Other ZBW resources 1
Showing 1 - 2 of 2
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The effectiveness of long tail marketing on consumer behaviour towards online streaming channels : a thematic approach
Radhakrishnan, Greeshma; Ajayakumar, Rahul; Sandhya, G. - In: International journal of business innovation and … 32 (2023) 3, pp. 390-409
Persistent link: https://www.econbiz.de/10014439032
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Factors affecting e-business adoption in SMEs: an empirical research
Chatzoglou, Prodromos; Chatzoudes, Dimitrios - In: Journal of Enterprise Information Management 29 (2016) 3, pp. 327-358
Purpose – Nowadays, small and medium enterprises (SMEs) are incrementally using e-business tools in order to compete in an extremely hostile market and gain global access. The importance of e-business adoption for the economic success and survival of SMEs creates a very interesting field of...
Persistent link: https://www.econbiz.de/10014860064
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