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Brand 1 Brand management 1 Consumer behaviour 1 Cultural identity 1 Cultural sector 1 Culture 1 Fashion 1 Homeworkers 1 Konsumentenverhalten 1 Kultur 1 Kulturelle Identität 1 Kultursektor 1 Litauen 1 Lithuania 1 Markenartikel 1 Markenführung 1 Mode 1 Sowjetunion 1 USSR 1 Western countries 1 Western cultural products 1 Western fashion 1 Westliche Staaten 1 craft business 1 craftsmen 1 cultural consumption 1 falsification 1 foreign brands 1 foreign trademarks 1 material consumption 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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Tranavičiūtė, Brigita 1
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Business history 1
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Dreaming of the West : the power of the brand in Soviet Lithuania : 1960s-1980s
Tranavičiūtė, Brigita - In: Business history 62 (2020) 1, pp. 179-195
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