Capatina, Alexandru; Bleoju, Gianita; Kalisz, David - In: Journal of innovation & knowledge : JIK 9 (2024) 3, pp. 1-15
marketing skills to communicate their unique value proposition for targeted customers. Incorporating technological foresight as … an essential component of strategic foresight, this study explores how the interplay between firm internal technological …, environmental, and market features influences enhanced foresight capabilities. The model is tested with Partial Least Square …