Sood, Ashish; James, Gareth M.; Tellis, Gerard J. - In: Marketing Science 28 (2009) 1, pp. 36-51
The Bass model has been a standard for analyzing and predicting the market penetration of new products. We demonstrate the insights to be gained and predictive performance of functional data analysis (FDA), a new class of nonparametric techniques that has shown impressive results within the...