Empirical studies in innovation management often draw on data collected in particular regions, mostly in Western economies, and imply universal applicability of the findings across regions. Given the relevance of innovation for economic progress and structural and cultural differences among...

Purpose As the start of a new product development (NPD) process, the front fuzzy end (FFE) is believed to determine new product performance to a large extent. However, its effects on new product performance, particularly in terms of quality and cost, lack empirical evidence in the extant...