perception dimensions on the performance of employees. The researchers analyzed the relationship between variables using fuzzy … logic qualitative comparison analysis (fsQCA) and collected the data through in-depth interviews and questionnaire forms …

create a connection between these concepts, marketing and fuzzy logic, to increase the efforts of marketing professionals … be targeted with messages that engage them emotionally. To better understand the application and importance of fuzzy … logic in marketing strategy, we developed a systematic literature review with bibliometric analysis to examine a sample of …