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  • Search: subject:"gamification"
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Year of publication
Subject
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Gamification 547 Computerspiel 203 Video game 202 gamification 193 Consumer behaviour 151 Konsumentenverhalten 151 Motivation 77 Beziehungsmarketing 61 Relationship marketing 61 Game theory 49 Social Web 49 Social web 49 Spieltheorie 49 Innovation 42 Digitalisierung 40 Experiment 40 Leistungsmotivation 38 Online retailing 38 Online-Handel 38 Work motivation 38 E-commerce 37 Electronic Commerce 37 Customer integration 35 Digitization 35 Internet marketing 35 Kundenintegration 35 Online-Marketing 35 Brand management 32 Innovationsmanagement 32 Markenführung 32 E-Learning 31 E-learning 28 Innovation management 28 Learning 27 Learning process 26 Lernprozess 26 Mobile Anwendung 26 Mobile application 26 Brand 24 Lernen 24
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Online availability
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Undetermined 420 Free 213 CC license 47
Type of publication
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Article 598 Book / Working Paper 115
Type of publication (narrower categories)
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Article in journal 434 Aufsatz in Zeitschrift 434 Aufsatz im Buch 53 Book section 53 Article 37 research-article 26 Hochschulschrift 23 Aufsatzsammlung 21 Graue Literatur 20 Non-commercial literature 20 Working Paper 16 Arbeitspapier 10 Collection of articles of several authors 7 Sammelwerk 7 Conference paper 6 Konferenzbeitrag 6 Case study 4 Fallstudie 4 Conference Paper 3 Konferenzschrift 3 review-article 3 Collection of articles written by one author 1 Lehrbuch 1 Ratgeber 1 Sammlung 1 Thesis 1 conceptual-paper 1 review 1
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Language
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English 641 German 61 Undetermined 7 Spanish 3 French 2
Author
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Behl, Abhishek 11 Hamari, Juho 10 Leclercq, Thomas 9 Hammedi, Wafa 8 Klein, Kristina 8 Poncin, Ingrid 7 Vesa, Mikko 7 Catalán, Sara 6 Jayawardena, Nirma Sadamali 6 Melchers, Klaus G. 6 Pereira, Vijay 6 Eppmann, René 5 Landers, Richard N. 5 Malik, Garima 5 Robson, Karen 5 Spanellis, Agnessa 5 Ścibor-Rylski, Michał 5 Araya, Roberto 4 Arias Ortiz, Elena 4 Bonazzi, Riccardo 4 Bottan, Nicolas L. 4 Breuer, Henning 4 Buil, Isabel 4 Cristia, Julian 4 Dečman, Nikolina 4 Grèzes, Vincent 4 Grèzes-Bürcher, Sandra 4 Gupta, Manish 4 Harviainen, J. Tuomas 4 Hollebeek, Linda D. 4 Lopes, João 4 Ohlms, Marie L. 4 Plangger, Kirk 4 Rep, Ana 4 Robra-Bissantz, Susanne 4 Shankar, Amit 4 Suh, Ayoung 4 Tabaeeian, Reihaneh Alsadat 4 Völckner, Franziska 4 Woźniak, Jacek 4
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Institution
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ToKnowPress 3 Verlag Franz Vahlen 3 Springer Fachmedien Wiesbaden 2 Walter de Gruyter GmbH & Co. KG 2 Conference on "Smart Technologies for an Inclusive World" <2020, Online> 1 Duale Hochschule Baden-Württemberg Stuttgart 1 Eric Cuvillier <Firma> 1 Erich Schmidt Verlag 1 Georg-August-Universität Göttingen 1 Huss-Verlag 1 IGI Global 1 International XR-Metaverse Conference <8., 2023, Las Vegas, Nev.> 1 International XR-Metaverse Conference <9., 2024, Busan> 1 Metropolis-Verlag für Ökonomie Gesellschaft und Politik GmbH 1 P.I.E. - Peter Lang S.A. 1 Technische Universität Clausthal 1 Universität zu Köln 1 Universitäts- und Landesbibliothek Münster 1 Verlag Dr. Kovač 1
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Published in...
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Journal of business research : JBR 24 HMD : Praxis der Wirtschaftsinformatik 17 Organizational gamification : theories and practices of ludified work in late modernity 11 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 9 Technological forecasting & social change : an international journal 9 The international journal of management education 8 Tourism management : research, policies, practice 8 International journal of selection and assessment : IJSA 7 Journal of promotion management : innovations in planning and applied research 7 Journal of retailing and consumer services 7 Springer eBook Collection 7 Information systems research : ISR 6 International Journal of Game-Based Learning (IJGBL) 6 Journal of management information systems : JMIS 6 Journal of management inquiry 6 Marketing intelligence & planning 6 Administrative Sciences : open access journal 5 Cogent Business & Management 5 Cogent business & management 5 Industrial Management & Data Systems 5 International journal of hospitality management 5 Administrative Sciences 4 Business horizons 4 Creativity and innovation management 4 HMD Praxis der Wirtschaftsinformatik 4 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 4 Journal of management education : the official publication of the Organizational Behavior Teaching Society 4 Journal of marketing education : JME 4 Psychology & marketing 4 Business Systems Research (BSR) 3 Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy 3 Information & management : the international journal of information systems applications 3 International Journal of Computational Methods in Heritage Science (IJCMHS) 3 International Journal of Human Capital and Information Technology Professionals (IJHCITP) 3 International Journal of Selection and Assessment 3 International Journal of Web-Based Learning and Teaching Technologies (IJWLTT) 3 International journal of advertising : the review of marketing communications 3 International journal of learning and change : IJLC 3 International journal of quality and service sciences 3 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 3
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Source
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ECONIS (ZBW) 597 Other ZBW resources 60 EconStor 47 RePEc 8 BASE 1
Showing 1 - 10 of 713
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Gamification for sustainable consumption : a state-of-the-art overview and future agenda
Lim, Weng Marc; Das, Manish; Sharma, Wamika; Verma, Aastha - In: Business strategy and the environment 34 (2025) 1, pp. 1510-1549
Persistent link: https://www.econbiz.de/10015357462
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Gamification and economic behavior : geospatial insights into mobile exercise app usage in South Korea
Jang, Seongsoo; Kim, Jinwon; Kim, Changwook - In: Tourism economics : the business and finance of tourism … 31 (2025) 2, pp. 359-378
Persistent link: https://www.econbiz.de/10015373283
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Driving mobile app user engagement through gamification
Paschmann, Jens Wilhelm; Bruno, Hernan A.; Heerde, … - In: Journal of marketing research 62 (2025) 2, pp. 249-273
Persistent link: https://www.econbiz.de/10015374350
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Gamification in virtual sales training : evidence from a field experiment
Frieß, Maximilian - In: Journal of personal selling & sales management : JPSSM 45 (2025) 3, pp. 224-237
Persistent link: https://www.econbiz.de/10015519691
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Gamification im Unterricht : Ein praktischer Leitfaden für Lehrer*innen
Körner, Swen; Staller, Mario; Uhlich, Tilman; Bonn, … - 2025
Press Start -- Level 1: Rahmen -- Level 2: Gamification -- Level 3: Funktioniert Gamification? -- Level 4: Let´s Play. … Lehrkräfte zunutze machen können. Der Ansatz der Gamification nutzt Prinzipien und Elemente von Videospielen. Dieses Buch zeigt …, wie Gamification den Schulunterricht bereichern kann – mit praxisnahen Ansätzen, um Lernprozesse spielerisch zu gestalten …
Persistent link: https://www.econbiz.de/10015440840
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Identifying gamification factors for digital banking service users in Vietnam : extending TAM model with gamification and perceived value
Tran Viet Tam; Nguyen Hoang Tien; Bańka, Michał - In: Cogent business & management 11 (2024) 1, pp. 1-15
This study explores the influence of gamification on level of acceptance of digital banking by users in Vietnam. Thence … hypotheses are developed base on the original TAM model combined with gamification and perceived value factors. PLS-SEM method is … banking in Vietnam with 262 complete survey results. The main results of this study have shown that gamification has positive …
Persistent link: https://www.econbiz.de/10015446736
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Is gamification a suitable means to improve applicant reactions and convey information during an online test?
Ohlms, Marie L.; Voigtländer, Ella; Melchers, Klaus G.; … - In: Journal of personnel psychology 23 (2024) 4, pp. 169-178
Persistent link: https://www.econbiz.de/10015403888
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Green and gamified! : an investigation of consumer participation in green last-mile from a gamification affordance perspective
Liu, Xiaodi; Zhou, Zengze; Yuen, Kum Fai; Wang, Xueqin - In: Journal of retailing and consumer services 79 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10015098478
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The business value of gamification
Jacobides, Michael G.; Ma, M. Dalbert; Trantopoulos, … - In: California management review 66 (2024) 2, pp. 91-107
Persistent link: https://www.econbiz.de/10014583871
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Performance assessment through work gamification : investigating engagement
Putranti, Honorata R. D.; Retnowati, Retnowati; … - In: South African journal of business management 55 (2024) 1, pp. 1-12
Purpose: The purpose of this study is to evaluate, investigate and assess the impact of gamification on the performance … evaluate data. Findings/results: The research results show that job gamification positively and significantly influences driver … gamification and driver performance through the mediating factors of social value, motivation and participatory engagement, future …
Persistent link: https://www.econbiz.de/10015197900
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