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  • Search: subject:"generative AI"
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Year of publication
Subject
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Artificial intelligence 298 Generative AI 298 Künstliche Intelligenz 286 generative AI 173 ChatGPT 109 Generative artificial intelligence 85 Generative künstliche Intelligenz 82 artificial intelligence 55 Consumer behaviour 52 Konsumentenverhalten 52 Innovation 45 Technischer Fortschritt 32 Technological change 32 Theorie 32 Theory 32 large language models 32 Digitalisierung 28 Digitization 28 Innovation management 26 Large language models 26 Innovationsmanagement 25 Experiment 23 Marketing 23 Innovation adoption 21 Innovationsakzeptanz 21 GenAI 19 Innovation diffusion 19 Innovationsdiffusion 19 Ethics 18 Risikomanagement 18 Social Web 18 Social web 18 Beziehungsmarketing 17 Confidence 17 Creativity 17 Generationengerechtigkeit 17 Intergenerational equity 17 Machine learning 17 Relationship marketing 17 Risk management 17
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Online availability
All
Free 304 Undetermined 279 CC license 37
Type of publication
All
Article 380 Book / Working Paper 214 Journal 1
Type of publication (narrower categories)
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Article in journal 305 Aufsatz in Zeitschrift 305 Working Paper 136 Graue Literatur 131 Non-commercial literature 131 Arbeitspapier 113 Article 37 Aufsatz im Buch 30 Book section 30 Aufsatzsammlung 21 Conference paper 7 Konferenzbeitrag 7 research-article 4 Konferenzschrift 3 viewpoint 3 Conference Paper 2 Hochschulschrift 2 Forschungsbericht 1 Ratgeber 1 Research Report 1 conceptual-paper 1
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Language
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English 570 German 24 French 1 Russian 1
Author
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Chen, Xi 9 An, Ruopeng 8 Fan, Xiaojing 8 Gambacorta, Leonardo 8 Si, Yafei 8 Zu, Jiaqi 8 De Freitas, Julian 7 Puntoni, Stefano 7 Deming, David J. 6 Bick, Alexander 5 Blandin, Adam 5 Campbell, Colin L. 5 Demirci, Ozge 5 Hannane, Jonas 5 Hartmann, Jochen 5 Kim, Jungkeun 5 Lakhani, Karim R. 5 Ritala, Paavo 5 Ruokonen, Mika 5 Zhang, Han 5 Zhu, Xinrong 5 Bateman, Hazel 4 Chen, Gang 4 Fan, Hongbin 4 Ferraro, Carla 4 Gong, Sen 4 Gong, Shaoqing 4 Grewal, Dhruv 4 Guha, Abhijit 4 Kim, Jeong Hyun 4 Li, Bingqin 4 Makridis, Christos A. 4 Mao, Limin 4 Meng, Yurun 4 Miao, Yudong 4 Redelings, Julia 4 Sands, Sean 4 Schmitt, Bernd 4 Shreeti, Vatsala 4 Sondergeld, Virginia 4
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Institution
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National Bureau of Economic Research 14 Weltwirtschaftsforum 3 International Association for the Study of Insurance Economics 2 Bank für Internationalen Zahlungsausgleich 1 Deloitte Touche Tohmatsu 1 Edward Elgar Publishing 1 Fraunhofer-Institut Intelligente Analyse- und Informationssysteme 1 International Panel on the Information Environment 1 LinkedIn Germany GmbH 1 NeuroIS Retreat <15., 2023, Wien> 1 NeuroIS Retreat <16., 2024, Wien> 1 NeuroIS Retreat <17., 2025, Wien> 1 Schweizerische Bankiervereinigung 1 Springer Fachmedien Wiesbaden 1 Verlag Österreich 1 W. Kohlhammer GmbH 1
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Published in...
All
NBER working paper series 14 Working papers / Harvard Business School, Division of Research 14 CESifo working papers 12 Business horizons 11 Discussion papers / CEPR 10 International journal of hospitality management 10 CESifo Working Paper 9 Discussion paper series 9 Journal of business research : JBR 9 Psychology & marketing 8 Technovation : an international journal of technical innovation and entrepreneurship 8 Journal of marketing education : JME 7 International journal of production economics 6 Journal of management information systems : JMIS 6 Journal of public policy & marketing 6 Journal of retailing and consumer services 6 Working paper 6 Administrative Sciences : open access journal 5 Business & Information Systems Engineering 5 Business & information systems engineering 5 Finance research letters 5 Generative AI for transformational management 5 International journal of contemporary hospitality management 5 The journal of business strategy 5 Electronic Markets 4 IZA Discussion Papers 4 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 4 Journal of innovation & knowledge : JIK 4 Journal of the Academy of Marketing Science 4 Working papers / Bank for International Settlements 4 Discussion paper 3 Discussion papers of the Max Planck Institute for Research on Collective Goods 3 ENTRENOVA - ENTerprise REsearch InNOVAtion Conference 3 Faculty & research / Insead : working paper series 3 HEC Paris research paper series 3 HMD Praxis der Wirtschaftsinformatik 3 Human resource development international : HRDI 3 International journal of consumer studies 3 Journal of applied behavioral science 3 Journal of consumer research : JCR ; an interdisciplinary journal 3
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Source
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ECONIS (ZBW) 524 EconStor 63 Other ZBW resources 8
Showing 1 - 10 of 595
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Generative AI Tools zur Prognose von Leitzins-Entscheidungen: eine Fallstudie am Beispiel der Leitzinsentscheidungen der Federal Reserve
Daube, Carl Heinz; Krivenkov, Vladislav - 2024
Dieses Working Paper untersucht den Einsatz von Generative AI Anwendungen zur Prognose von Leitzinsentscheidungen der …This working paper investigates the use of generative AI applications for predicting interest rate decisions by the …
Persistent link: https://www.econbiz.de/10014525533
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AI as a cognitive collaborator : assimilation and accommodation in human-machine teaming for innovation
Park, Min Jae - In: Journal of innovation & knowledge : JIK 12 (2026), pp. 1-11
This study investigates how generative artificial intelligence (GenAI) transforms collaborative innovation by serving not only as a productivity tool but also as a cognitive partner in workplace problem-solving. Drawing on Piaget's theory of assimilation and accommodation, we propose that the...
Persistent link: https://www.econbiz.de/10015608913
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ChatGPT in science and research : how generative AI drives innovation and knowledge development
Madzík, Peter; Falát, Lukáš; Skýpalová, Renata; … - In: Journal of innovation & knowledge : JIK 12 (2026), pp. 1-19
) domain adoption. The model reveals where generative AI currently fuels innovation, most prominently in education, healthcare …-intensive deployment of generative AI. …
Persistent link: https://www.econbiz.de/10015608943
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Redefinition of work in Egypt : how AI is reshaping skill demands in Egypt
Dawoud, Ahmed - 2026
Persistent link: https://www.econbiz.de/10015624794
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AI and task efficiency
Jovanovic, Boyan; Rousseau, Peter L. - In: Journal of monetary economics 157 (2026), pp. 1-16
Persistent link: https://www.econbiz.de/10015561089
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Guidance over adoption : experimental evidence on AI-assisted learning
Gallegos, Sebastian - 2026
This paper estimates the causal effect of a large language model-based study assistant on student behavior and learning outcomes in a natural field setting with real academic stakes. I design and deploy a course-specific AI assistant (GPT-UAI) for undergraduate econometrics and evaluate it...
Persistent link: https://www.econbiz.de/10015625431
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From assistant to collaborator : getting the most out of GenAI
Little, Vicki Janine; Ho, Helen Hui Ping; Velazquez, … - In: International journal of market research 68 (2026) 1, pp. 132-149
Persistent link: https://www.econbiz.de/10015574394
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AI, output and employment
Johnston, Andrew; Makridis, Christos A. - 2026
Does artificial intelligence (AI) increase productivity - and does it displace workers? We examine aggregate effects using administrative data covering essentially all U.S. employers in a difference-in-differences design exploiting occupational AI exposure across industries and states. A one...
Persistent link: https://www.econbiz.de/10015627516
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Mind the gap : AI adoption in Europe and the US
Bick, Alexander; Blandin, Adam; Deming, David J.; … - 2026
This paper combines international evidence from worker and firm surveys conducted in 2025 and 2026 to document large gaps in AI adoption, both between the US and Europe and across European countries. Cross-country differences in worker demographics and firm composition account for an important...
Persistent link: https://www.econbiz.de/10015627666
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Generative AI for video translation : consumer evaluation in international markets
Wahid, Risqo; Han, Jiseon; Nizar Fauzan; Karjaluoto, Heikki - In: Journal of international marketing 34 (2026) 1, pp. 27-33
Persistent link: https://www.econbiz.de/10015597392
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