Search Results - subject:"generative artificial intelligence"

Leveraging AI for content generation : a customer equity perspective

Schweidel, David A.; Reisenbichler, Martin; Reutterer, … - In: Artificial intelligence in marketing, (pp. 125-145). 2023

Persistent link: https://www.econbiz.de/10014307019

Generative AI and the future of education : ragnarök or reformation? : a paradoxical perspective from management educators

Lim, Weng Marc; Gunasekara, Asanka; Pallant, Jessica Leigh - In: The international journal of management education 21 (2023) 2, pp. 1-13

Persistent link: https://www.econbiz.de/10014330468

Challenges for higher education in the era of widespread access to generative AI

Walczak, Krzysztof; Cellary, Wojciech - In: Economics and business review 9 (2023) 2, pp. 71-100

Persistent link: https://www.econbiz.de/10014636307

ChatGPT: how it can support corporate social responsibility

Zhuang, Xudong; Wu, Yu - In: Journal of Business Strategy 45 (2023) 6, pp. 386-395

Purpose The purpose of this paper is to explore the impact of ChatGPT on the development of corporate social responsibility (CSR). Design/methodology/approach Based on the current applications of ChatGPT in enterprises and existing challenges in CSR, the paper analyzes how the tool promotes...

Persistent link: https://www.econbiz.de/10015349266

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