We provide twelve best practices and discuss how each practice can help researchers accurately, credibly, and ethically use Generative AI (GenAI) to enhance experimental research. We split the twelve practices into four areas. First, in the pre-treatment stage, we discuss how GenAI can aid in...

We provide evidence that the development and adoption of Generative AI is driving a significant technological shift for firms and for financial research. We review the literature on the impact of ChatGPT on firm value and provide directions for future research investigating the impact of this...

Teil I: Zukünftige Perspektiven: Potenziale und Auswirkungen Generativer KI -- Teil II: Start-ups und Nachhaltigkeit vor dem Hintergrund von Generativer KI -- Teil III: Generative KI in der Kommunikation -- Teil IV: Praktische Anwendung von Generativer KI in der Kreation -- Teil V: Messung und...