Artificial intelligence (AI) is expected to bring to the physical retail environment the kind of mass personalisation that is already common in online commerce, delivering offers that are targeted to each customer, and that adapt to changes in the customer’s context. However, factors related...

In the era of Big Data, the Internet has become one of the main data sources: Data can be collected for relatively low costs and can be used for a wide range of purposes. To be able to timely support solid decisions in any field, it is essential to increase data production efficiency, data...