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Year of publication
Subject
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Advertising 1 Advertising effects 1 Consumer behaviour 1 Corruption 1 Internet marketing 1 Konsumentenverhalten 1 Korruption 1 Online-Marketing 1 Social Web 1 Social network 1 Social web 1 Soziales Netzwerk 1 Viral marketing 1 Virales Marketing 1 Werbewirkung 1 Werbung 1 attitude towards advertising 1 credibility 1 entertainment 1 good for the economy 1 information 1 interactivity 1 irritation 1 materialism 1 online advertising 1 social image 1 social media 1 social network advertising 1 social networking sites 1 value corruption 1
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Type of publication
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Article 1
Type of publication (narrower categories)
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Article in journal 1 Aufsatz in Zeitschrift 1
Language
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English 1
Author
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Dolatabadi, Hossein Rezaei 1 Mirmehdi, Seyyed Mehdi 1 Sanayei, Ali 1
Published in...
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International journal of business excellence 1
Source
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ECONIS (ZBW) 1
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Structural equation modelling of customer attitudes towards social network advertising : a case of Iranian social networking site
Mirmehdi, Seyyed Mehdi; Sanayei, Ali; Dolatabadi, … - In: International journal of business excellence 12 (2017) 4, pp. 469-488
Persistent link: https://www.econbiz.de/10011801630
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