Search Results - subject:"green image"

GREEN PURCHASE INTENTIONS OF ROMANIAN CONSUMERS

Pastiu, Carmen Adina - In: Annales Universitatis Apulensis Series Oeconomica 2 (2013) 15, pp. 39-39

in the study are:Perceived Product Price, Perceived Product Quality, Organization‘s Green Image, EnvironmentalKnowledge …

Persistent link: https://www.econbiz.de/10010838751

The influence of green marketing functions in building corporate image : evidences from hospitality industry in a developing nation

Yadav, Rambalak; Dokania, Abhishek Kumar; Pathak, … - In: International journal of contemporary hospitality management 28 (2016) 10, pp. 2178-2196

Persistent link: https://www.econbiz.de/10011567212

Customer environmental values and their contribution to loyalty in industrial markets

Mustonen, Nora; Karjaluoto, Heikki; Jayawardhena, Chanaka - In: Business strategy and the environment 25 (2016) 7, pp. 512-528

Persistent link: https://www.econbiz.de/10011643593

Integral model of green brand equity : a study among customers of online shopping websites

Dolatabadi, Hossein Rezaei; Tabaeeian, Reihaneh Alsadat; … - In: EuroMed journal of management 1 (2015/2016) 2, pp. 185-199

Persistent link: https://www.econbiz.de/10011655405

The influence of green marketing functions in building corporate image : Evidences from hospitality industry in a developing nation

Yadav, Rambalak; Kumar Dokania, Abhishek; Swaroop … - In: International Journal of Contemporary Hospitality Management 28 (2016) 10, pp. 2178-2196

communication of green activities and green image) on corporate image in the hospitality sector. Further, the study tries to explore … green/eco-friendly activities and green image significantly influence the corporate image of the hotel, which in turn …

Persistent link: https://www.econbiz.de/10014764260

Eco-positioning of airlines: Perception versus actual performance

Mayer, Robert; Ryley, Tim; Gillingwater, David - In: Journal of Air Transport Management 44-45 (2015), pp. 82-89

To date there has been little research in air transport into the eco-positioning of airlines, that is, their environmental image relative to other airlines and how actual environmental performance relates to this eco-positioning. This paper identifies the environmental perceptions that...

Persistent link: https://www.econbiz.de/10011264094

Exploring the green image of airlines: Passenger perceptions and airline choice

Hagmann, Carmen; Semeijn, Janjaap; Vellenga, David B. - In: Journal of Air Transport Management 43 (2015) C, pp. 37-45

attitudes towards the green image of different airlines, perceived differences in eco-friendliness among these airlines, and … published by independent 3rd parties. Our findings show that the green image of airlines does influence airline choice during … booking. We observed a passenger willingness to pay extra for a green image, however, not as much as their willingness to pay …

Persistent link: https://www.econbiz.de/10011190602

Eco-positioning of airlines : perception versus actual performance

Mayer, Robert; Ryley, Tim; Gillingwater, David - In: Journal of air transport management 44/45 (2015), pp. 82-89

Persistent link: https://www.econbiz.de/10011341615

The impact of eco-friendly practices on green image and customer attitudes : an investigation in a café setting

Jeong, EunHa; Jang, Soocheong (Shawn); Day, Jonathon; … - In: International journal of hospitality management 41 (2014), pp. 10-20

Persistent link: https://www.econbiz.de/10010403148

Selling Australia as "clean and green"

Chang, Hui-Shung; Kristiansen, Paul - Australian Agricultural and Resource Economics Society … - 2004

"Green and clean" has been used as a key marketing tool to promote Australian products overseas. The rationale is that consumers are generally concerned about personal health and the environment and will choose, and pay price premiums, for products that are perceived to be clean (good for them)...

Persistent link: https://www.econbiz.de/10008518962