Zaidi, Syed Muhammad Minhal Raza; Yifei, Lai; Bhutto, … - In: Pakistan Journal of Commerce and Social Sciences (PJCSS) 13 (2019) 4, pp. 826-848
purchase intention. Moreover, greenwash perceptions have a significant moderating effecton the relationship between consumption … green trust and greenwash perceptions with consumption theory. This study urges firms to place attention on the green trust …
