Search Results - subject:"healthcare marketing"

Gendered consumer responsibilization : the constitution of menopausal women as responsible feminine consumer subjects

Corus, Canan; Saatcioglu, Bige; Sandıkçı, Özlem - In: Journal of consumer research : JCR ; an … 52 (2025) 2, pp. 351-371

Persistent link: https://www.econbiz.de/10015425381

The influence of intrapreneurial behavior on task and contextual performance of employees in healthcare marketing organizations : a LISREL multigroup modelling study

Oamen, Theophilus Ehidiamen; Lawal, Banjo - In: Management dynamics in the knowledge economy 12 (2024) 4/46, pp. 410-427

Persistent link: https://www.econbiz.de/10015271619

Managing my own health! An ancillary outlook on pharmaceutical and health supplements consumption

Cheng, Boon-Liat; Cham, Tat-Huei; Gao, Zijie; Abd … - In: International Journal of Pharmaceutical and Healthcare … 18 (2024) 4, pp. 621-648

Purpose The surge in pharmaceutical and health supplement usage among consumers aims to enhance personal well-being. This growing opportunity for pharmaceutical brands has resulted in increased market share and intensified industry competition. Using the theory of planned behaviour (TPB), this...

Persistent link: https://www.econbiz.de/10015346873

Progress and trends in healthcare marketing strategy (2018-2022) : a descriptive and bibliometric analysis of the Web of Science (WOS) dataset

Kar, Rohan; Wasnik, Anurag - In: International journal of pharmaceutical and healthcare … 18 (2024) 2, pp. 325-349

Persistent link: https://www.econbiz.de/10014550398

Managing my own health! : an ancillary outlook on pharmaceutical and health supplements consumption

Boon Liat Cheng; Cham, Tat Huei; Gao, Zijie; Mohd … - In: International journal of pharmaceutical and healthcare … 18 (2024) 4, pp. 621-648

Persistent link: https://www.econbiz.de/10015419372

Die erfolgreiche Implementierung von Zuweisermanagement in Spitälern

Teerling, Theresa - 2021

Persistent link: https://www.econbiz.de/10012671546

A structural model of organizational buying for B2B markets : innovation adoption with share of wallet contracts

Mojir, Navid; Sudhir, K. - 2021

Persistent link: https://www.econbiz.de/10012807923

Patient consideration of local hospital, center of excellence, and medical tourism options for surgery

Yoo, Boonghee; Thelen, Shawn T.; Harrison, Kristina - In: Health marketing quarterly 40 (2023) 2, pp. 119-140

Persistent link: https://www.econbiz.de/10014295039

Some elements of specificity of the marketing in the healthcare field

Ţimiraş, Laura Cătălina - In: Studies and scientific researches / Faculty of Economic … 31 (2020), pp. 79-87

Persistent link: https://www.econbiz.de/10012269808

MARKETING PLANNING IN HEALTHCARE INDUSTRY

Amaria, Bobeica Ana - In: Annals - Economy Series 2 (2013) April, pp. 102-108

marketing strategies and programs discussed in this paper follow the analysis of the 4Ps of Healthcare Marketing Services and …The purpose of this paper is to develop a perspective on what is important or critical to the discipline of healthcare … marketing by analyzing the marketing plan from the institutional (or organizational) perspective. This “salience issue” is …

Persistent link: https://www.econbiz.de/10010662963