Elizabeth; Margono; Rohman, Fatchur; Hussein, Ananda Sabil - In: Cogent business & management 11 (2024) 1, pp. 1-20
value can increase reconsumption intention in herbal medicine consumers. This study investigated the effect of perceived … value on reconsumption intention among Indonesian herbal medicine consumers through trust and customer engagement. It … involved 425 herbal medicine consumers in Indonesia with a purposive sampling technique. Data analysis employed covariance …