Search Results - subject:"hierarchical linear model"

A brand choice model for TV advertising management using single-source data

Ban, Masataka; Terui, Nobuhiko; Abe, Makoto - In: Marketing letters : a journal of research in marketing 22 (2011) 4, pp. 373-389

Persistent link: https://www.econbiz.de/10010217763

Mapping online consumer search

Kim, Jun B.; Albuquerque, Paulo; Bronnenberg, Bart J. - In: Journal of marketing research : JMR 48 (2011) 1, pp. 13-27

Persistent link: https://www.econbiz.de/10008858654

Institutional readiness and small to medium-sized enterprise alliance formation

Dickson, Pat H.; Weaver, Mark - In: Journal of small business management : JSBM ; a joint … 49 (2011) 1, pp. 126-148

The focus of this study, in contrast to research that explores the strategic choice by small to medium-sized enterprises (SMEs) to form strategic alliances, is a characterization of the institutional attributes that enable alliance formation. This enabled state is defined as "institutional...

Persistent link: https://www.econbiz.de/10008901943

Bayesian analysis of hierarchical effects

Chandukala, Sandeep R.; Dotson, Jeffrey P.; Brazell, Jeff D. - In: Marketing science 30 (2011) 1, pp. 123-133

Persistent link: https://www.econbiz.de/10008905585

Modelling the barriers of Six Sigma using interpretive structural modelling

Soti, Ashish; Kaushal, O. P.; Shankar, Ravi - In: International journal of business excellence 4 (2011) 1, pp. 94-110

Persistent link: https://www.econbiz.de/10008905640

Sequential choice designs to estimate the heterogeneity distribution of willingness-to-pay

Danthurebandara, Vishva Manohara; Yu, Jie; Vandebroeck, … - In: Quantitative marketing and economics : QME 9 (2011) 4, pp. 428-448

Persistent link: https://www.econbiz.de/10009511982

The influence of relationship quality on sport consumption behaviors : an empirical examination of the relationship quality framework

Kim, Yu Kyoum; Trail, Galen; Ko, Yong Jae - In: Journal of sport management : the official journal of … 25 (2011) 6, pp. 576-592

Persistent link: https://www.econbiz.de/10009425052

Multi-level issues in evolutionary theory, organization science, and leadership

Yammarino, Francis J.; Dansereau, Fred - In: The leadership quarterly : LQ ; an international … 22 (2011) 6, pp. 1042-1057

Persistent link: https://www.econbiz.de/10009426369

A multilevel analysis of innovation in developing countries

Srholec, Martin - 2011

Persistent link: https://www.econbiz.de/10009159425

Optimal and competitive assortments with endogenous pricing under hierarchical consumer choice models

Kök, A. Gürhan; Xu, Yi - In: Management science : journal of the Institute for … 57 (2011) 9, pp. 1546-1563

Persistent link: https://www.econbiz.de/10009312562