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  • Search: subject:"horizontal reference price effect"
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Consumer behaviour 1 Game theory 1 Konsumentenverhalten 1 Lieferkette 1 Preis 1 Preismanagement 1 Preiswettbewerb 1 Price 1 Price competition 1 Pricing strategy 1 Spieltheorie 1 Supply chain 1 dynamic pricing 1 horizontal reference price effect 1 intertemporal reference price effect 1 two-period supply chain 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Hou, Rui 1 Luo, Xinggang 1 Zhao, You 1
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INFOR : information systems and operational research 1
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ECONIS (ZBW) 1
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Two-period pricing strategy in a supply chain with intertemporal and horizontal reference price effects
Zhao, You; Hou, Rui; Luo, Xinggang - In: INFOR : information systems and operational research 59 (2021) 4, pp. 639-667
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