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~person:"Gijsbrechts, Els"
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Category characteristics
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Consumer behaviour
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Consumer packaged goods
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Consumption-based learning
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Gijsbrechts, Els
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Patterns in consumption-based learning about brand quality for consumer packaged goods
Szymanowski, Maciej
;
Gijsbrechts, Els
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 219-235
Persistent link: https://www.econbiz.de/10009779990
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