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Search: subject:"hyper-personalization"
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Artificial intelligence
5
Hyper-personalization
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3
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3
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2
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2
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hyper-personalization
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Budhwar, Pawan
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Strategic pivot of artificial intelligence : a management and entrepreneurial perspective
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ECONIS (ZBW)
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1
Genomarketing : the potential for
hyper-personalization
through consumer DNA
Anestis, Michael Chrissos
;
Nilsson, Jonas
- In:
Journal of consumer marketing
42
(
2025
)
6
,
pp. 743-755
Persistent link: https://www.econbiz.de/10015620300
Saved in:
2
Generative AI and its transformative value for digital platforms
Wessel, Michael
;
Adam, Martin
;
Benlian, Alexander
; …
- In:
Journal of management information systems : JMIS
42
(
2025
)
2
,
pp. 346-369
Persistent link: https://www.econbiz.de/10015533902
Saved in:
3
Innovating business model in and for AI
Tzanidis, Theo
;
Murray, Alan
- In:
Strategic pivot of artificial intelligence : a …
,
(pp. 91-110)
.
2026
Persistent link: https://www.econbiz.de/10015609426
Saved in:
4
Beyond AI, blockchain systems, and digital platforms : digitalization unlocks mass
hyper-personalization
and mass servitization
Seppäläinen, Timo O.
;
Mucha, Tomasz
;
Mattila, Juri
-
2023
. While increasing the value of service offerings, mass
hyper-personalization
and mass servitization also have the potential …
Persistent link: https://www.econbiz.de/10014286169
Saved in:
5
Employee experience : the missing link for engaging employees : insights from an MNE's AI-based HR ecosystem
Malik, Ashish
;
Budhwar, Pawan
;
Mohan, Hrishi
;
Srikanth N R
- In:
Human resource management
62
(
2023
)
1
,
pp. 97-115
Persistent link: https://www.econbiz.de/10014304539
Saved in:
6
Beyond AI, blockchain systems, and digital platforms: Digitalization unlocks mass
hyper-personalization
and mass servitization
Seppäläinen, Timo O.
;
Mucha, Tomasz
;
Mattila, Juri
-
2023
. While increasing the value of service offerings, mass
hyper-personalization
and mass servitization also have the potential …
Persistent link: https://www.econbiz.de/10014329407
Saved in:
7
Use of gamification and
hyper-personalization
in the coupon industry : does it impact the consumer’s intention to redeem?
Nayal, Preeti
;
Sharma, Arun
;
Pandey, Neeraj
;
Shankar, Amit
- In:
Marketing intelligence & planning
43
(
2025
)
3
,
pp. 500-518
Persistent link: https://www.econbiz.de/10015462900
Saved in:
8
Assessing an on-site customer profiling and
hyper-personalization
system prototype based on a deep learning approach
Micu, Adrian
;
Capatina, Alexandru
;
Cristea, Dragos Sebastian
- In:
Technological forecasting & social change : an …
174
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013253326
Saved in:
9
The product is me : hyper-personalized consumer goods as unconventional luxury
Rosenbaum, Mark
;
Contreras Ramirez, Germán
;
Campbell, …
- In:
Journal of business research : JBR
129
(
2021
),
pp. 446-454
Persistent link: https://www.econbiz.de/10012509675
Saved in:
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