Sund, Kristian J.; Lindskov, Annesofie - In: Journal of Business Models (JOBM) 10 (2022) 1, pp. 11-18
Hypercompetition theory states that incumbent firms must restructure their organizations, resources, and product … portfolios, as competitive advantages cannot be sustained over time. Yet, hypercompetition is rarer than many scholars and … hypercompetition and on incumbent business model innovation. …