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  • Search: subject:"image act theory"
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Subject
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Advertising effects 1 Beziehungsmarketing 1 Consumer behaviour 1 Customer integration 1 Internet marketing 1 Konsumentenverhalten 1 Kundenintegration 1 Online-Marketing 1 Relationship marketing 1 Social Web 1 Social web 1 Visualisierung 1 Visualization 1 Werbewirkung 1 communication 1 customer engagement behavior 1 image act theory 1 social media 1 visual content 1 visual modality of engagement 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Alexander, Matthew 1 Azer, Jaylan 1 Blasco-Arcas, Lorena 1
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Journal of service research 1
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ECONIS (ZBW) 1
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Visual modality of engagement : conceptualization, typology of forms, and outcomes
Azer, Jaylan; Blasco-Arcas, Lorena; Alexander, Matthew - In: Journal of service research 27 (2024) 2, pp. 231-249
Persistent link: https://www.econbiz.de/10014580426
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